Rebecca Lambert Email & Phone Number

Greater Minneapolis-St. Paul Area

Minnetonka, Mn

• Directly managed a creative services team of 12 includingproviding art and creative direction for all projects• Provided department leadership through meetings, teambuilding activities, performance management, and more• Managed an in-house print shop producing media ranging frombusiness cards to wide-format graphics• Served as primary client contact for 40 entities• Strategized and segmented marketing plans to reach tribal members, staff, and the general public• Led a team of multimedia producers to create engaging digitalcontent including videos, display ads, and motion graphics• Identified and enacted creative process efficiencies toincrease production

Bloomington, Minnesota

• Researched, created, and executed the attraction’s pre- andpost-launch marketing plans• Trained more than 80 team members in guest experience• Negotiated media contracts and placement• Planned opening events and public relations strategy• Sourced, designed, and purchased all branded items for salein the post-experience gift shop• Served as system administrator and designer for ticketing POS• Established digital presence across social media, websites,DMO listings and more

Plymouth, Mn

• Supervised and hired three full-time marketing professionals• Planned and managed a budget of $1.5 million• Strategized and implemented member acquisition andproduct growth promotions using omni-channel methods• Implemented ExactTarget as a marketing automation platform• Introduced and administered the project managementsolution Basecamp

Eden Prairie, Mn

• Converted RFP responses from Publisher to InDesign• Normalized and managed CRM sales funnel• Designed email automation programs in Eloqua• Planned and executed client events and discussion panels

-Sewing all hems on jeans, dress pants, dresses and other various alterations-Supply ordering and inventory-Store organization-Scheduling-Customer service

-Student advising for aspiring mass communications majors-Helped students plan out their time at St. Cloud State University to achieve their major goals in a timely manner

-Set up social media for clients-Reconciled media buys-Created newsletters for clients and Agency 128-Generated new client leads

Minnesota State University, Mankato

Set up and hired employees for the new student-run PR firm at Minnesota State University, Mankato.

Voter outreach in the form of:-Door knocking-Phone banking-Fundraising calls-Attending parades-Direct mailingsHelped to coordinate election day events

Playing music and helping to coordinate for weddings, proms, company parties and other events in Southern Minnesota.

Master Of Science, Mass Communications

Activities and Societies: Public Relations Student Society of America, American Advertising Federation

Bs, Major In Mass Communications (Public Relations) And Minors In Speech Comm. And Philosophy (Ethics)

Activities and Societies: Public Relations Student Society of America, Handball Club, Students for Sustainability, Residence Hall.