Rahul Mudgal Email & Phone Number

Gurugram, Hr, In

Hong Kong, Hong Kong, Cn

Singapore, Singapore, Sg

San Jose, Ca, Us

I serve as an advisory board member of the APAC leg of the CMO Council.

Advising early-stage start-ups in the tokenization and DeFi spaces on GTM, commercialization, and ecosystem development.

Lausanne, Vaud, Ch

Founded in 2015 in Switzerland, Metaco (now Ripple Custody) is an enterprise technology company whose mission is to enable financial and non-financial institutions to securely build their digital asset operations. Metaco has established itself as the institutional standard for digital asset infrastructure, trusted by the world’s largest global custodians, banks, regulated exchanges, and companies. Its software and technology solutions enable institutions to store, trade, issue and manage any type of digital asset – such as crypto and digital currencies, digital securities, non-fungible tokens (NFTs) – with the highest possible security and agility. Metaco is part of Ripple, the leader in enterprise blockchain and crypto solutions.I led the growth generation and inside sales' functions at Metaco.

San Francisco, Ca, Us

Focussed on developing the GTM and product commercialization strategy for a standardised and productized version of the digital asset custody infrastructure for new segments beyond global custodians and tier-1 banks, new segments in the regulated capital markets’ ecosystem as well as the crypto-native institutions such as CEXes, OTCs, prop desks, asset managers and hedge funds.

Singapore, Singapore, Sg

Developed the go-to-market strategy and product commercialization roadmap for three stealth web 3 start-ups founded by one of India’s leading business houses. • Project A entailed a fully immersive photorealistic virtual rendering of a mythical Indian city.• Project B entailed a Hyperledger Besu-based tokenization platform and marketplace for commercial real estate.• Project C entailed leveraging NFTs to secure Intellectual Property Rights for the creator economy in India.

Superscrypt is an early-stage web3 company founded by global investment company Temasek. They invest in innovative projects, accelerate them, and connect them to our wider ecosystem. Their mission is to onboard the next wave of builders and the next billion users into the web3 space. They invest in infrastructure, identity & credentials, web3 services, and new emerging use cases. Besides capital, they provide business and technology acceleration capability to help teams scale from 0 to 1 and beyond. I was responsible for mapping the web3 ecosystem and community in India besides due diligence of investment proposals. I also undertook deep-dives in the following areas: - Post-FTX state of web3 ecosystem- web3 Wallets and wallet infrastructure The future of Ethereum scaling- Tokenomics design in web3- EigenLayer and restaking as a new primitive

London, England, Gb

NTT DOCOMO, one of the world's largest telecom conglomerates had acquired leading businesses in the mobile commerce space in Europe. They wanted to create a new fintech identity for this new entity called, 'DOCOMO Digital', unique from their telecom DNA. I was brought in to create a compelling industry-first value proposition for this payments SaaS two-sided marketplace serving the telecommunications (CSPs) vertical on the one end and the over-the-top (OTT) merchant ecosystem on the other. As a third-leg, we had a mandate to grow partnerships with fintechs such as Mercado Libre and NuBank in LatAm, MPesa in Africa, and Mobikwik in South Asia. Full-stack CMO role that entailed all aspects of brand, growth, product and performance marketing dimensions. ARR ~ 3x, Transaction volumes ~ 2x, >$5B• Orchestrated brand rejuvenation via a multipronged traditional and online media strategy that delivered critical traction in building industry leadership awareness with C-level audiences, boosting client acquisition, and enhancing client retention. These included overhauling the brand architecture, rebuilding the entire marketing infrastructure, and developing a high-performance team. • Innovated a thought leadership content-driven go-to-market strategy that unlocked white space, acquired new logos, and grew payment transaction volumes. • Modernised the marketing infrastructure, workflows, and underlying data models with ABM and growth tools' stack. • Iterated the go-to-market strategy in close partnership with the senior leadership, evolving in lockstep with NTT DOCOMO’s overarching business strategy. Developed three distinct GTMs: telecom, merchants, and fintech partnerships.

New York, Ny, Us

Shaped marketing initiatives in line with Mercer’s B2B2C and productized consulting pivot, setting a roadmap for the Talent Management business’ next stage of growth in Asia, the Middle East, Africa, and Latin America. I accelerated acquisition and retention growth via full-funnel 360 marketing campaigns across digital and in-person events. Served as the primary source of insight into the different regions’ market dynamics and cultural nuances, identifying key opportunities, challenges, and critical levers. Drove cross-business influencer outreach programs. Member of the Growth Markets Marketing Leadership team and Global Digital Centre-of-Excellence.• Generated millions of dollars in marketing revenue impact of new business and upselling, doubling ROI on Marketing budgets, via global content development and demand generation initiatives such as the Asia Pacific Risk Centre (APRC), BRINK Asia, Voice of Growth, representation at the World Economic Forum at Davos, C-Suite Customer Success Councils and Social Selling. • Collaborated with the NY-based global CMO in conceptualizing and rolling out digital-first initiatives to foster a culture of innovation across the global organisation. • Conferred the 2016 Asia’s Best Marketer Award by CMO Asia.

New York, Ny, Us

Relocated to fuel region-wide growth, profitability, and market leadership for the ASEAN Talent Management, Employee Benefits, and Investments businesses. Orchestrated integrated marketing and multichannel campaigns, leading regional teams, partners, and agencies to deliver on key acquisition, engagement and pipeline goals. Created connected experiences for the B2B target audience via issue-based content development, strategic alliances, social selling, regional sponsorships, and events. Member of the ASEAN Leadership and Growth Markets Marketing Leadership teams• Prominently positioned Mercer in ASEAN markets by building credibility and presence with communities of influence such as trade chambers and industry bodies - Singapore Business Federation (SBF), International Enterprise Singapore (IE Singapore), Singapore EDB, AmCham and the US-ASEAN Business Council.• Worked with subject matter experts across the entire Marsh McLennan organization, leveraging cross-OpCo expertise such as Oliver Wyman’s strategy consulting and Marsh’s employee benefits and investments in developing compelling narratives supporting global, regional initiatives such as the 2016 Trans-Pacific Partnership (TPP).• Increased brand awareness of the newly introduced Investments business through high-impact integrated campaigns that targeted regional bodies, media houses, research agencies, and large institutions. • Integrated a new CRM and marketing automation stack – Salesforce, Marketo and Adobe Experience Manager• Built talent bench strength with high-performing country marketing leaders and teams across the Philippines, Malaysia, Thailand, Vietnam, and Indonesia. • Recognised with the CEO’s Award for Best Global Initiative due to success in the global roll-out of LinkedIn Social Selling for Mercer-wide adoption.

New York, Ny, Us

Penetrated the South Asia market through growth strategies that generated and managed a sustainable pipeline of work reflective of the regional business strategy. Delivered key account management for the high-value Indian conglomerates' segment. Mapped and navigated the competitive landscape and value proposition to sell into targeted industries – auto, technology, and life sciences. Member of the cross-Marsh & McLennan Companies strategic solutions group and the India leadership team• Achieved the sales target and 100% retention rate through an India-specific GTM strategy and effective cross-selling and account management strategies. • Successfully delivered multidimensional account and project management work for major consulting projects with large enterprises such as Accenture, HCL Tech, and SAIC Motors in organization design, career frameworks, leadership development, and compensation benchmarking. • Integrated new technologies, leading region-wide adoption of Salesforce as company CRM and the pilot and later scaled use of the LinkedIn Sales Navigator. Managed the entire program of training for the senior leadership team.• Served as champion for Miller Heiman sales effectiveness and Mercer CRM (Siebel-based).

New York, Ny, Us

Catalysed Mercer’s trajectory from a niche but obscure name to that of a full-stack consulting business in line with its global reputation. Optimally positioned the brand in India’s consulting ecosystem. Launched industry-setting content such as the Best Employer Study with Business Today and the Management Capability Index with the All India Management Association.

New York, Ny, Us

Bengaluru, Karnataka, In

Gurgaon, Haryana, In

Master Of Arts (M.A.), Digital Media Management

Education record

Executive Development Program, Strategic Marketing Management

Post-Graduate Program In Management, Marketing Strategy

Ba (Hons), Business Economics