Benjamin Flecha Email & Phone Number

Chapel Hill, Nc, Us

Cary, Nc

R&F Digital is co-founded by industry veterans Mark Rockett and Ben Flecha. R&F Digital is a Full Service Digital Agency focused on building strong partnerships with Clients through transparency, education and trust. R&F Digital works with Clients directly, as well as other Advertising Agencies looking to elevate their Digital Marketing capabilities. We specialize in Digital Marketing Strategy, Digital Marketing Planning & Implementation, Holistic Digital Measurement, Data Collection & Management, and Advanced Data Analytics, including Cross-Channel, Multi-Touch Attribution. We are a full-service Google Marketing Platform Agency (previously DoubleClick) and have extensive experience and expertise in all aspects of Campaign Manager and Search Ads 360.What we believe:- The smarter we make our Clients, the more opportunity we will have to build their digital footprint and maximize their digital success.- If our Clients are successful, we will be successful.- Transparency is the key to a successful relationship. There are no curtains, veils or black-boxes here. Client Experience:Johnston & MurphyM&M'SKind BarsVarious Local/National Agencies

Leveraging 15+ years of marketing experience across multiple channels and verticals, I am able to assess every client as a unique situation, viewing opportunities from multiple angles to build out long term solutions. Data is the foundation of my approach—Building out proper data strategy, aligning with individual marketing plans, and creating new areas of data-based growth to elevate clients. This approach brings full circle business solutions by unlocking data potential; establishing the right data collection and environment allows clients to scale and identify areas of efficiencies and opportunity. Clients have the ability to experience accelerated marketing performance with attribution, measurement framework, cross-channel, cross-device planning, new customer acquisition, and holistic marketing. While my approach is ideal for the Retail/EComm space, the approach has helped clients succeed in Tourism, B2B, Home Services, Lead Gen, and Academia. Consulting Opportunities:Holistic Planning (cross-channel)Measurement FrameworkMulti-touch Attribution & 3rd Party Platforms Vendor NegotiationsMedia Delivery Efficiencies & EffectivenessDigital Marketing StrategyMedia Planning/Optimization/Measurement - execution and training

Cary, Nc

Led the Advanced Analytics team focused on measurement of bought and earned media (search, display, social, affiliate, and email) for online and offline performance: Attribution, Data Science, and Advanced Analytics. Responsible for building out team structure and vision to drive client growth and efficiencies through cross-channel measurement, attribution (iP proprietary solution and 3rd party partnerships), advanced reporting, cross-channel forecasting/projections, and statistical modeling (data science). - Managed staffing and responsibilities/allocation of regional and national teams to maximize employee growth and skills development - Established vertical leadership to help integrate and collaborate across sectors- Participated in new business & retention client meetings/presentations to highlight opportunity around data strategy, attribution, data science, measurement strategy and holistic planning - Contributed to client meetings where senior level support/direction was needed- Presented at iProspect Client Summit 2016 & 2017 (attended by 150-200 clients and internal resources): Cross Device Measurement & Building a Smarter Organization (Measurement Strategy & Data Opportunity)- Collaborated with data architecture team to ensure build out of strong data strategy and facilitated delivery on the needs of team and clients - Assisted in the training of new employees in the areas of attribution, media strategy, measurement framework, and media planning/buying/optimizationExamples of client experience: Staples, Sunglass Hut, Hilton, Michael Kors, Aldo, Hanes Brands, Carter's OshKosh, Vonage, Choice Hotels, PetCo, Hollister, and The Container Store

Established and lead the Data and Insights team covering the Bought/Earned media sector.- Evaluated/built teams covering Advanced Analytics, Data Science, and Attribution- Oversaw Baseline/Cross Channel Forecasting, 3rd Party Attribution Solution Management, iP Proprietary Attribution Solution, Cross Channel Paid Reporting, Data Science, Visualization, Tagging/Tracking, and Database Architecture- Participated in new business & retention client meetings/presentations- Contributed to meetings where channel expertise was needed

Cary, Nc

Supervised all display and social media activity and established best practices and processes. Additionally, developed a team of specialists to deliver client best-in-class media plans, tailored to client goals and objectives across regional and national spectrums. - Directed all analytics and media planning/buying/execution (display and social) activity for National and Regional clients across various categories such as Retail, Consumer Services, Tourism, Higher Education, and Financial Services - Responsible for budget planning, trending, and invoicing- Leveraged robust data to uncover opportunities and drive optimizations across search, display, social, email, affiliate, and CSE media- Collaborated with clients to solve problems and maximize efficiency in media delivery and performance- Maintained a leadership role as subject matter expert in dialogue with clients, both internal and external- Focused heavily on attribution modeling, advanced tracking, and holistic reporting to drive optimizations and increase sales, leads, and ROIClient experience: Hanes Brands Inc, Johnston & Murphy, The Body Shop, Lawn Doctor, BB&T, First Citizens Bank, Duke University Hospital, Beaufort SC Tourism, and Savannah Bee Co.

Responsibilities on US Postal Service account included - but were not limited to - contributing to the development, execution, and analysis of media across various channels. Directly responsible for Digital Media (Display and Search) planning, execution, analysis and optimization. Prior Media planning and buying experience with National City Bank & Farmers Insurance across all media.- Print: Local/National planning & buying- Broadcast: Local/National planning- OOH: Local planning- Digital: Local/National planning & buying- Search: National planning- Guerilla: Local planning- Experience in Consumer, Business to Business and Direct Response planning - Competitive research & analysis - finance/insurance, shipping category and various new business projects- Primary client media contact for day-to-day business- Budget and file management- Oversee/train team of planners and internsAwarded Adweek 2010 Media Plan of the Year: Integrated Campaign — $25 Mil. or Morehttp://www.adweek.com/brand-marketing/media-plan-year-2010-102583/

Handled broadcast media planning for May Co. department stores across multiple regions: Local Broadcast planningLocal cable planning/buying Responsible for competitive research & analysis: tracking & reporting activity in local markets across the U.S. - creating and updating charts on an ongoing basis. - Maintained media flowcharts and budget documents - Contributed on new business utilizing competitive research experience- Participated in weekly/monthly performance calls