Mark knows digital marketing technology inside and out. He has worked in the advertising industry for over 26 years, specializing in digital marketing for the past 19.Mark has been in the unique position of learning digital from its inception as a viable advertising medium, buying advertising from Google when it sold two listings at the top of the SERP on a CPM basis. Because of his early entry into digital, Mark has been able to master each channel as it was introduced to the market. After Search came Email (eCRM), Display Advertising, Affiliate Marketing, Social, all the way through to Video and Mobile. This experience has allowed him to understand all digital advertising channels deeply and, more importantly, how they work together to achieve an Advertiser’s goals and objectives harmoniously.Mark believes in a pragmatic approach to online advertising, ensuring the fundamentals are properly executed prior to chasing any new “shiny objects.” Only after you have established a solid foundation in your digital marketing efforts, can you begin to test incremental opportunity and be able to truly understand how it is affecting your baseline marketing efforts. Leveraging insights derived from holistic data measurement, he helps clients understand and, invest in, the specific channels and customer touch points proven to drive incremental ROI.Mark has expert-level knowledge in all aspects of Digital Marketing, including:• Digital Marketing Strategy• Digital Media Planning/Implementation• All Channels, Specializing in Paid Search and Programmatic Display• Holistic Measurement/Tracking• Ad Serving/Tag Management• Advanced Cross-Channel Reporting• Cross-Channel, Multi-Touch Attribution• New Customer Identification & Acquisition• Online/Offline Data Integration & Analysis• Marketing Technology Integration• Google Marketing Platform (formerly DoubleClick) Implementation, Management & Training• Teaching/Training in All Things Digital