Ben Furnish Email & Phone Number

Greater Pittsburgh Region

Motion Plus is dedicated to providing the customer with the best experience in getting their motion control needs solved.

Irwin, Pa • New Ulm, Mn • Rohnert Park, Ca • Charlotte, Nc

Responsibilities included:Developing and Leading a B2B Marketing Strategy --------------------------------------------------------- Coordinating & managing a team of product managers, mar-comm resources, business development managers, and training resources across 4 locations- Setting goals and measuring success of marketing activities- Identifying and evaluating markets to target- Communicate opportunities, plan, & strategy with key executive stakeholders- Ensure maximum effectiveness of marketing budget- Delivered lead generation CAGR >7% Annually- Increased brand awareness through social media adoption & implementation- E-business championAdvancing Marketing Skill Set within Division--------------------------------------------------- Driving content generation through all departments- Encouraging adoption of correct B2B use for social avenues- Coordinating & managing a team of business development managers- Engaging & providing optimal customer service at all levels of the organizationDrive Growth Ahead of Market Pace----------------------------------------- Market research and definition to new markets- Define process for launch to sales teams from product marketing team- Define process for tracking and followup of activities- Successful multi-year growth results- Exceeded marketing goals for key campaigns

Irwin, Pa

Responsibilities included:• Global coordination of innovation activities within market development process------------------------------------------------------------------------------------------ - Connecting key divisions and markets - Refining innovation process - Trainer for market development process• Development and alignment of group strategy through 2 key target markets-------------------------------------------------------------------------------------- - Create synergy and tools to assist in selling to target audience. - Market Research, Segmentation - Sales Analysis - Sales Tool Kit Creation - Sales Training - Website Traffic Growth - Marketing Collateral - Brand Awareness - Global coordination of campaigns and strategies - Trade show planning and promotion for target markets• Development of global process to replicate successes------------------------------------------------------------- - Define process for selecting proper target applications - Define process for launch to sales - Define process for tracking and followup of activities

Irwin, Pa

Responsibilities Included:• Product marketing and promotion (media selection, content creation, message delivered, etc)• Global product training (Electric actuators, belt drives, precision positioning systems)• Market research and customer needs review for new product development strategy• Strategic alignment of portfolio and capabilities to customer needs• Market focused campaigns

Irwin, Pa

Designed custom application solutions for automation projects. Responsibilities included:• Sizing & selection of automation products, linear positioners, motors, drives, controls• Key business unit account management • Training & Instructor for product schools and sizing process• PRO-E models for systems created

Mississauga, Ontario

Managed distribution and direct sales for Parker electromechanical automation products. Job tasks included:• managing sales relationships with distributors• project management• forecasting• technical support of automation components (servo drives, motors, actuators, controls)• technical product training for distribution sales teams• customer account management for key OEM customers

Wadsworth, Oh

Sizing and Selection of Electromechanical automation products. (Servo motors, Ball Screws, Belt drives)Technical Product Training Instructor (Electric cylinders, electric actuators)Developed automated pricing program for quotes

Bsme, Mechanical Engineering & Economics

Activities and Societies: Neon Cactus

Mba, Marketing & Strategy

Through taking additional courses - I was able to finish 1 semester early.