Design and execute consumer surveys to collect data and create a better online experience for users according to these insights, monitor social environments and identify potential influencers and partnerships. Conduct A/B split and multivariate tests to improve online engagement and conversion rate.Design user personas and high converting landing pages, lowered site bounce rate -10% by improving content legibility and designing for personas.Orchestrate content for the launch of over 13 new products; Redefined social strategy and identified new social channels which improved engagement rate by 171%.

Incorporated consumer insight data in mapping out the user journey and creative content development which Increased average daily viewers of website content by 175%, driving exposure and generating awareness of website offerings.Produced reverse engineer wireframes to understand the user need and how the PP website works. Established brand guidelines and playbook for how the Passion Passport brand should interact within the Pinterest community and designed creative pin templates that further endorses brand aesthetics.

Helping to design and execute a social media strategy and creative content for www.muchbites.com, a food blog for expats and tourists in Madrid, to boost site traffic, social media followers and engagement. Using SEO strategies such as keywords, meta descriptions and link building, and Google Analytics data to develop transformative strategies that increase and maintain steady traffic to the wordpress.org hosted blog site. Working with Google Analytics to understand site traffic and find ways to optimize the user experience through web design. Collaborate with a team of content creators to curate content and implement a robust content calendar that covered topical subjects on the blog’s subject matter.

Apply SEO best practices and generate creative content to increase each client's search visibility and improve their SEM efforts. Client focus on B2B marketing.