Bruno Garcia Email & Phone Number

Lisbon, Portugal

My focus is loyalty strategy and proposition management Membership design & optimisationMembership platform selection & value optimisationB2C value proposition & programme design & optimisationCustomer personas and journeys / user experience designCustomer segmentation and personalisationCommercial analysis and business case of customer propositions / offersBusiness requirements & process mappingOperating model design of customer functionsChange managementAgile delivery approachesFunctional understanding of a range of eCommerce, CRM, digital marketing, loyalty and physical channel (e.g. in-store, branch) technology

Lisbon, Portugal

Currently responsible for the following projects:- Digi+rural: helping SME's in tourism with relationship marketing and digital marketing- Casa do Vagar: owner of the business and responsible for all major activitieswww.casadovagar.pt

London, United Kingdom

Responsibilities (across multiple projects):CRM design & optimisationCRM platform selection & value optimisationB2C Loyalty proposition & programme design & optimisationCustomer personas and journeys / user experience designCustomer segmentation and personalisationCommercial analysis and business case of customer propositions / offersBusiness requirements & process mappingOperating model design of customer functionsChange managementAgile delivery approachesFunctional understanding of a range of eCommerce, CRM, digital marketing, loyalty and physical channel (e.g. in-store, branch) technologyProject highlights:* PoC lead for global beauty brand on marketing content automation - April 2019 to May 2019, LondonLed the development of a proof of concept featuring capabilities of marketing content automation through Adobe Experience Manager*Customer experience design lead for major public sector client - Nov 2018 to Feb 2019, London Led the customer experience design stream of a high level solution design for large public sector clientDelivered 4 customer journeys to transform 3 services, embedding customer centric design*Customer proposition SME for Global marketing transformation of world's largest furniture retailer - Sept 2017 to May 2018, SwedenCustomer proposition design and implementation, translating customer strategy into operationally relevant CRM and loyalty recommendations CRM campaign design & test & LearnDeveloped global marketing and CRM capability framework and led country maturity assessments*Customer proposition consultant for global marketing transformation of world's largest furniture retailer - Oct 2016 to Sept 2017, SwedenSupported the development of the country engagement model between global and local markets Designed and tested personalisation campaigns based on previous transactions/interactions Facilitated workshops to deliver optimisation of campaigns through test & learn

London, United Kingdom

London, United Kingdom

MBA Project on Content Strategy focused on how to leverage online video to support interactions with consumers through different types of content.Integrated in the Branding team for Global Clients - Consumer goods and Luxury.- Path to purchase Optimisation- Content strategy - Branding- Delivered a playbook as well as client ready collateral with strategy and recommendations on how to optimise path to purchase through Content Marketing Best Practice. -Established a road map with key recommendations for luxury brands to optimise their presence on search and social media based on high engagement best practices from the CPG industry.- Analysed the performance of key Beauty and Luxury Players, looking into their social engagement score and campaign reach.- Developed industry benchmarks for Social Engagement on Youtube. This involved developing a benchmark framework, outlining key metrics, mapping core capabilities and showcasing best practices.

Lisbon Area, Portugal

- Path to purchase Optimisation- Consumer Insights - Branding- Promotional & trade planResponsible for Consumer Health Brands below the line Communication for leading brands for the Cough and Cold and Leg Health Category (Mucosolvan, Bisolvon, Antistax).Positioned between Product Managers and Sales, this role acted as a connector for path to purchase optimisation to improve customer experience in collaboration with retailers.Key achievements- Deployed New Products for the C&C market achieving 2.8% market share in the first month, with main responsibilities covering brand activation and communication below the Line. Successfully achieved 80% introduction rate by developing pre-filled & shelf ready displays. - Displayed strategic mindset leading Antistax Brand Activation 2013, which generated an impact of +3.7% in sales. This initiative was an end to end integrated marketing campaign that included promotional products and a new customer proposition.- Developed models to optimise promotional marketing spending, increasing brand profitability (promotional plan worth +1Million). - Developed and articulated shopper and consumer insights to support Category Development Rationale: including x-sell, up-sell and new products deployment.

Lisbon

- Category Management- Shopper insights - Customer PropositionResponsible for the savoury and tea categories’ plan (Knorr, Hellmann’s and Lipton) and for the development of Insights on Purchasing Behavior, Pricing, Distribution as well as Shopper Behaviour in store. - Deployed Perfect Store in Portugal, pioneering a benchmark on the 6 P’s of Marketing for instore-execution. - Fostered partnerships and client aligned joint business plans with major retailers, optimising product assortments and educating clients on space management to improve profitability per square meter. - Pioneered the development of premium brand activation programs with major retailers, developing Customer Proposition Concepts such as “What for dinner tonight?”, leveraging on the main principles of category growth drivers and vision.

Lisbon

- Category Management- Shopper insights - Customer PropositionResponsible for dressings & beverages trade category plan at retail customers and brand activities coordination;- Led category plans to execute across all trade accounts for several Brands – Knorr and Calve, coordinating with supply chain and sales team;- Fostered client aligned joint business plans, optimizing product assortments and developing key recommendations on space management to improve profitability per square meter. These projects required yield management skills such as analytical and numerical skills.

Lisbon Area, Portugal

- Advertising- Digital MarketingSupported brand manager and Head of Marketing in management of leading brand for the spreads market, bringing to market health segment propositions for cholesterol reduction and developing marketing campaigns. - Improved budget management and P&L reporting through automated reports, saving 30% of time and gaining accuracy.- Delivered digital marketing campaigns and developed website, using insights from Google analytics to optimize PPC campaigns.- Analysed market data and category data to support research reporting and decision making. - Developed promotions and brand awareness; Operational planning and control of trade marketing activities; Brand activation;

Mba, Master Of Business Administration, A, Recognised For Academic Excellence In The Imperial College Business School Dean’S List

Activities and Societies: Marketing and Digital club strategic events manager The Full-Time MBA programme from Imperial College is ranked.

Bachelor Of Science (Bsc), Marketing And Advertising

-Degree in Marketing & Advertising with a Marketing specialization. -Final classification of 14,3 (on a 0/20 scale). -Final project: Brand.

1St Level, Spanish Language

Fce, English