Net Positive is a bespoke, full-service digital agency with a focus on the Financial, Homeowner, and Insurance sectors. We develop and deploy solutions for brands to alleviate their reliance on 3rd party vendors and increase operational transparency.

- Data Warehouse Architecture and Development- Reporting and Analytics Across Marketing, Sales, Operations, and Secondary Pipelines- Developed HMDA Compliance and Threat Mitigation Reporting- Combined Market Analysis and Business Data to Understand External Pressures on Performance- Lead Generation, Contact Sequencing, and Retention Marketing- Marketing Budget Optimization and Purchase Order Structuring- Web Development and Front-End Design- Email Delivery and Reputation Management

- Oversaw Development and Deployment of Digital Marketing Program- Organized Digital Marketing Efforts and Budgets Around Mortgage Market Trends/Product Viability- Integrated Custom Webform Software to Velocify for Lead Intake and Distribution- Managed Custom Velocify Posting Integrations and Field Mappings for Digital Marketing Sources- Designed SOPs for 3rd Party Traffic Acquisitions- Structured Search Marketing Program and Brand Budget Allocations- Created PowerBI Analytics Models to Integrate New Feedback Loop Between Sales and Marketing- Trained and Instructed Sales Leadership on Lead Cost Analysis for Performance KPIs- Directly Managed Aggregator Budget Allocation and Order Structuring/Optimizations

- Created and Grew Affiliate Network to $2mm+ in First Year Sales- Managed Data/Re-Marketing Lists for Aggregator Partners via Email/SMS Marketing Focused on LTV- Designed and Operated White-Labeled Pay Per Call Programs in the Tax Debt Consolidation Vertical- Consulted and Developed Lead Generation Funnels For Insurance, Debt, Mortgage, and Home Service Demand Partners- Focused Daily on Company Growth, Partnerships, Legal, Finances and all other Corporate Functions

- Mortgage/Insurance Lead Generation- Performance Marketing/Product Advertising- Funnel Development/Optimization- Sales Page Design/Testing- Ad Campaign Development, Optimization, and Automation

- Designed Advertising Creatives and Worked With Compliance Team to Generate High-Intent Lead Funnels- Managed Yearly Budget of Over $5mm on Native Advertising Networks- Created and Ran Company's Highest Performing Channel by Application Rate- Analyzed Vendor Quality Reports and Made Necessary Targeting Adjustments to Ad Campaigns- Developed Industry-First "Direct-Form" Placement With Market-Leading Ad Network

- Assisted With Creation and Management of Mortgage Campaigns Scaled to $1mm+ Monthly Spend- Managed Allocation of Demand-Side Partnerships for Campaigns- Created and Deployed Direct Response Campaigns in Non-Mortgage Verticals ($200k+ Monthly Sales)- Developed and Managed Deployment of Company's New Physical Product

- Created Viral Content and Planned/Deployed Thousands of Ads Daily on Native Ad Networks- Analyzed Profitability of Pageviews Against Campaign CPCs and Optimized Placements/Bids Accordingly- Worked Directly with Leadership/Development Team to Implement New Site Widgets/Content Rotators- Developed and Deployed Company-First Direct-Response Marketing Campaigns- Assisted With UX/UI Testing and Design for Automated/Intelligent Media Buying Software (brax.io)

- Developed, Designed, and Executed All Marketing Materials Directly for CEO- Prepared and Analyzed Data to Create Print Marketing Materials for Speaking Engagements- Implemented and Managed Automated Customer Database Utilizing VBA/Excel