Production Lead, Senior Project Manager | Jordan Brand
CurrentIn this role, I spearhead the digital production process for Jordan Brand North America, overseeing the creation of assets and editorials for flagship marketing channels and integrated media platforms.I was a key contributor to major projects such as NBA All-Star Weekend, Jordan Women’s Collective, Jordan Family Days, and key product launches like Air Jordan 11s.By optimizing resources and streamlining production processes, I ensure projects stay within budget while delivering high-quality content. My efforts have strengthened client relationships through clear communication and alignment with client needs, ultimately driving the success of our campaigns.