In this role, I spearhead the digital production process for Jordan Brand North America, overseeing the creation of assets and editorials for flagship marketing channels and integrated media platforms.I was a key contributor to major projects such as NBA All-Star Weekend, Jordan Women’s Collective, Jordan Family Days, and key product launches like Air Jordan 11s.By optimizing resources and streamlining production processes, I ensure projects stay within budget while delivering high-quality content. My efforts have strengthened client relationships through clear communication and alignment with client needs, ultimately driving the success of our campaigns.

In this role, I produced and managed digital marketing content for Nike Consumer Direct Studio, handling projects of varying scopes and timelines.I was a key collaborator on projects including Nike Give, Running and Power Franchise, Women’s Bras & Leggings, Online Promos & Sales, Weekly Offenses on Nike App/Email, and content refreshes on Nike.com core landing pages.I also played a pivotal role in planning and executing events and programs supporting company DEI efforts, showcasing my ability to handle projects of varying scopes and timelines while maintaining exceptional quality and alignment with strategic goals.

In my role as Junior Project Manager, I managed creative briefs and project schedules for Adobe Lifecycle Marketing team. This includes writing detailed creative briefs, establishing timelines, facilitating creative reviews with multiple stakeholders and QA'ing final assets in publishing.My work includes notable projects such as the 365 email acquisition content for Adobe Creative Suite and ongoing design systems updates for Adobe.com. These projects exemplified my ability to establish clear communication and processes between internal and external teams, driving project success and client satisfaction.

In my role as Marketing Communications Coordinator, I assisted with print and digital marketing initiatives, ensuring consistent brand messaging across all platforms. I managed advertiser relationships and coordinated marketing materials to align with the brand strategy. Additionally, I handled The Winged M magazine advertiser invoices and billing, classified advertising sales, and provided essential support to the Marketing Manager, contributing to the smooth execution of marketing operations.

As a Marketing Associate at Fully, I played a key role in launching a new sub brand; ABLE Desk Co., handling all brand marketing efforts from digital content creation to asset management and systems integration for e-commerce. I designed various packaging and promotional materials for new product launches and strategized solutions for paid ads, social media campaigns, and affiliate collaborations. My contributions significantly boosted the brand’s market presence and engagement.

In this role, I collaborated with the PR team on brand-building activities such as media research, copywriting, and event coordination. I developed press releases, toolkits, blog posts, and other resources for various clients, supporting all media relations initiatives and ensuring successful implementation of events, interviews, and meetings. My creative contributions and organizational skills played a vital role in the success of our client projects.

In this position, I worked closely with Cultural Resource Centers professional staff and Leadership Team members to plan and execute marketing material and other promotional items. This role will also include developing organization and leadership skills as I connect with diverse communities at PSU. Fall 2017 - June 2018 Project: CRC Branding Identity Kits.I was hired on to lead the project in developing branding material for all cultural resource centers at Portland State University. This involves researching, coordinating and designing brand style guides and kits for each of PSU's Cultural Resource Centers:- Multicultural Resource Center- La Casa Latina Student Center- Pacific Islander, Asian & Asian American Student Center- Pan African Commons- Native American Student & Community CenterFall 2017 Special Project: #HaveYourSei CampaignAs a collaborate effort from organizations throughout the Pacific islands and the west coast, I had the amazing opportunity to help piece together the video that began the #HaveYourSei Campaign. This meant communicating amongst organizations all over the world to coordinate and plan out the video so that it may be edited together as a whole.Within 4 days of its launch, the video reached 30,000 views and contributed to 350 Pacific's efforts in branching out its declaration on climate change.

As part of the Marketing Team, I supported market growth through design innovation. This role helped me understand the ever-changing world of marketing and how to expand a company's foothold in the industry and overall market presence.My role in the Marketing team involved but was not limited to:- Contributing to team efforts by accomplishing requested tasks and projects, offering valuable input and generating innovative concepts.- Met with members of the Marketing Team to collaborate on design intent and vision of products.- Executed artwork for projects based on instruction and templates in accordance with marketing efforts- Performed photo editing, created illustrations and generated original imagery.- Supported by writing product descriptions, marketing copy, web content and print material for the Sales Team.- Gathered, organized and packaged product samples for sales team and trade shows.