Planning digital strategy for brands through online consumer behavioral analytics and in line with overall brand positioning to ensure continuous consumer engagement. Develop integrated / standalone digital campaigns to increase awareness and bring about positive brand disposition on the digital medium. Specialize in branding, engagement and media solutions, to bring about technology and business centric innovations and make a significant impact to how brands do business.

- Improving brand awareness and consideration scores by developing integrated communication campaigns in line with business objectives basis strong consumer insights- Developing product propositions & maintain consistency of product positioning in campaigns (ATL & BTL) across distribution channels- Initiating research to aid understanding of consumer insights and develop value propositions in product & service related communications- Assisting in planning effective media strategy for brand and product campaigns- Liaising with Digital, Analytics, Customer Service and PR team to identify and explore communication opportunities and enhance overall brand experience - Providing marketing support to sales team through developing focused product communication and sales aid tools- Partnering with Regional Heads & Channel Marketing team in providing creative and implementation support for on-ground activations, distributor & sales meets, internal initiatives and contests to drive sales- Planning, evaluation & maintaining tight control of annual marketing budgets in line with the overall marketing strategy

 Brand management, strategy planning & implementation support- Implementation of the marketing plans that support the organisational and global brand strategy- Participating in the research initiatives of consumer understanding, distribution behaviour and concept testing during the product development process - Developing positioning strategy for new products as per customer profiling, distribution requirements and in line with the overall brand strategy- Strategize and manage cross-functional implementation of the launch program across mediums (mass and BTL) and among distribution force- Liaising with the creative, media, outdoor, digital & event management agencies and other external vendors for smooth implementation of marketing campaigns  Distribution & Customer service focus- Basis overall brand & product strategy, developing lead generations campaigns, recruitment campaigns & on ground activation programs to help distribution team drive production- Develop internal campaigns communicating value proposition of the products to the sales team and develop the sales tools to support the selling process

Brands: State Bank of India, Ponds and Radio City Played an instrumental role in 50cr 'Surprisingly SBI' campaign, a 360-degree identity revamp campaign to attract young India towards the brand which won several awards for marketing effectiveness. Played an integral part in pitching, winning & devising a successful Rural Activation Campaign on SBI. Part of the team, which launched Pond's White Beauty Detox, range, a mass premium skin lightening range in India and re-launched Dreamflower Talc in 2007. National campaign that repositioned Radio City imagery from being inward & passive to progressive, carefree & energetic.Single-handedly lead and managed Radio City regional launch communications in Baroda and Ahmedabad.

- Developing and formulating advertising campaigns in line with brand objectives- Implementation of Speed Testimonial Campaign in Bangalore & Hyderabad.- Assisted in conceptualization & implementation of the Speed Monsoon Malamaal Promotion in the Western Region of India.