Digital Marketing Executive
Current๐๐ซ๐๐ก๐๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐๐๐ญ๐-๐๐ซ๐ข๐ฏ๐๐ง ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ข๐๐ฌ by leveraging analytics to optimise ๐๐๐, ๐๐๐ and ๐ฌ๐จ๐๐ข๐๐ฅ ๐ฆ๐๐๐ข๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ, resulting in measurable growth in traffic, engagement, and conversions.Utilised ๐๐๐ฏ๐๐ง๐๐๐ ๐๐ง๐๐ฅ๐ฒ๐ญ๐ข๐๐ฌ ๐ญ๐จ๐จ๐ฅ๐ฌ (e.g., Google Analytics, SEMrush) to track key performance indicators (KPIs), monitor marketing funnel performance, and uncover actionable insights for campaign optimisation.Designed and implemented ๐๐จ๐ฆ๐ฉ๐ซ๐๐ก๐๐ง๐ฌ๐ข๐ฏ๐ ๐ซ๐๐ฉ๐จ๐ซ๐ญ๐ข๐ง๐ ๐๐ซ๐๐ฆ๐๐ฐ๐จ๐ซ๐ค๐ฌ to provide clear visibility into campaign ROI, user behaviour trends, and attribution modelling.Led ๐๐ฎ๐๐ข๐๐ง๐๐ ๐ฌ๐๐ ๐ฆ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง and data analysis to enhance campaign targeting across digital channels, improving ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐๐ช๐ฎ๐ข๐ฌ๐ข๐ญ๐ข๐จ๐ง ๐ซ๐๐ญ๐๐ฌ and ๐ซ๐๐ญ๐๐ง๐ญ๐ข๐จ๐ง ๐ฆ๐๐ญ๐ซ๐ข๐๐ฌ.Conducted in-depth competitive analysis and market trend assessments to benchmark performance, identify gaps, and implement forward-thinking solutions.Enhanced ๐๐๐ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ข๐๐ฌ through precise keyword optimization, technical audits, and content performance analysis.Drove performance for ๐ฉ๐๐ข๐ ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ across platforms (Google Ads, Meta Ads, LinkedIn Ads), Partnered with cross-functional teams (content, development, and creative) to align data insights with strategic objectives, enabling unified execution of omnichannel marketing campaigns.Developed and presented executive-level dashboards that visualised complex datasets, offering strategic recommendations to improve ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ๐ฌ and ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐.