• Directed BTL campaigns all across Tamil Nadu.• Initiated various new BTL markets in TN and campaigns like D2D in a span of 3 months generated a revenue of 3 crore with a conversion rate of 6%.• Recruited and trained over 50+ marketing Bdes for BTL campaigns and setting up KPI's thereby improving the conversion of the team.• Handled multiple vendors and agencies in successful implementation of marketing and Branding campaigns.• Spearheaded school campaign team for executing DSSL and Google Vidyartha projects.• Onboarded 1000+ schools for DSSL in a span of 4 months which generated around 1 Lakh leads with generated a revenue of 7 Crore.• On-Boarded 100+ Schools with a GTM Strategy for Google Vidyartha Project across TN and managed end-to-end execution for LMS.• Hands on experience in CRM tools like Leadsquared and Created dashboards in Tableau for effective data management.• Lead the Lead Allocation Team for Chennai Market.

Application development AnalystTechnologies--Business Intelligence,ETL Datastage,Plsql,Sql,Teradata,Unix,Control-m• Worked as a Application developer for one of the leading Telecom companies in Australia• Analysed business requirements from clients and provided Technical solutions to improve productivity• Key Developer in a project which involved extraction, cleaning, transformation of data using BI tool Datastage and created dashboards to analyse business KPI's like Subscriber usage, revenue, coverage• Led a team of 4 members for streamlining workflow of 1000+ batch jobs in production thereby reducing the complexities in workload execution and scheduling of the project• Saved 100 man-hours and $1800 by an automation script which checks the quality of upstream files and data from various stakeholders to reduce processing risk• Maintained client database and created MIS Business reports which helped in enhancing business operations through vendor analysis and promotion• Experience in re-designing and optimizing existing process in production to improve SLA and performance• Handled client meetings and stand-up calls for managing on-shore deliverables in DevOps environment