Hi. I’m an experienced business leader with sales, marketing and operations experience across varied business segments, sizes and growth stages. During my professional journey, I’ve built and executed winning strategies for both new brands and established market leaders. I have been majorly part of the Consumer Goods industry with some of India’s leading organisations where I’ve managed diverse product categories (foods, personal care, stationery) and distribution channels (general trade, modern trade, e-commerce, B2B) across urban, emerging and rural markets. I have also been part of the Media & Entertainment industry as a business head.My key expertise areas include P&L management, sales and distribution, brand marketing, new product development, portfolio management, business strategy, new business development, channel management, trade marketing and go-to-market strategy.I have an MBA in Marketing from the Indian Institute of Foreign Trade (IIFT), New Delhi.