Bhaskar Ghosh Email and Phone Number
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I am a seasoned business professional with 23+ years of experience in the design, delivery, and marketing of software products & services. I have a proven track record of delivering customer-centric solutions through my superior communication and relationship-building skills. With a focus on ensuring seamless client interactions, I take pride in my ability to create positive and lasting impressions.My expertise extends to leading cross-functional programs and collaborating closely with Product Portfolio and Client Management. I have successfully managed Fortune 100 key clients, demonstrating a keen understanding of their unique needs and requirements.One of my key strengths lies in comprehensive Digital Marketing initiatives, where I have showcased leadership across various domains, including Branding, Mobile App Marketing, Social Media Marketing, Performance and Growth Marketing, and Lead Generation. My strategic approach to digital campaigns has consistently driven success and elevated brand presence.In addition, I bring extensive experience in Product and Project Management to the table. I excel in user experience and interaction design, product development, websites, e-learning, content management, and mobile app development. My commitment to innovation and staying ahead of industry trends has consistently positioned the projects I lead for success.As an assertive and results-driven manager, I have honed my skills in developing, leading, hiring, partnering, and training highly effective teams. My approach revolves around achieving strategic goals and bottom-line objectives, ensuring that every team member plays a vital role in our success.I am exceptional in people management, negotiation, analytical thinking, problem-solving, and organizational skills. My ability to navigate complex challenges while keeping a keen eye on the bigger picture has been a consistent factor in my professional journey.Let's connect and explore how my diverse skill set and experience can contribute to your team's success.
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Vice President - Marketing And Customer Experience (Cx)Eretail CybertechHyderabad, In
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Vice President - Marketing & CxEretail Cybertech Jul 2024 - PresentHyderabad, Telangana, IndiaAs a Vice President of Marketing and Customer Experience, I am leading the marketing, branding, customer experience, and sales channel strategy across both online and offline platforms.Responsible for - improving product adoption rates through an excellent UI/UX design and ensuring customer satisfaction.- the growth of the brand, increasing market visibility, and executing marketing initiatives successfully.- the performance and success of sales channels across India, with KPIs related to revenue generation and market share.- maintaining high levels of customer satisfaction, retention, and overall customer experience across all touchpoints. -
Head Of Customer ExperienceFluid Touch Pte Ltd May 2020 - Jun 2024Hyderabad, Telangana, IndiaProduct• Contribute to the definition and maintenance of product roadmaps to enhance customer value and drive profitability for the company• Drive market research, analyze user feedback, and collaborate with internal teams to develop product roadmap strategies• Led early-stage UX studies for new product initiatives, enhancements, and usability testing• Directed and managed UI/UX design resources to ensure high-quality design deliverables for development teams• Develop and own product release schedules by closely collaborating with development teamsMarketing• Accountable for optimizing marketing efforts to establish the brand and drive profitability for the company• Establish and monitor long-term and short-term targets and goals for the marketing team• Ensure alignment between marketing efforts and the product roadmap, and vice versa• Develop and execute digital marketing strategies to increase brand awareness and increase social media engagement• Conduct market research to stay up-to-date with industry trends and best practices and adjust strategies as necessary• Manage digital paid advertising campaigns to achieve desired results within allocated budgets• Analyze and report on the performance of digital marketing campaigns, using data to continually improve strategies and tactics• Developed and managed the company's website, SEO, and social media presence, including content creation and community management• Worked with external partners and agencies to execute digital marketing initiatives and product partnershipsCustomer Service• Ensure high-quality and timely responses to customer queries based on agreed-upon service level agreements (SLAs)• Establish and maintain processes to address customer issues promptly• Improved self-service options such as a knowledge base to reduce the number of support tickets• Monitor and ensure that customer feedback is captured and integrated into the product management process -
Head - User Experience & Digital MarketingEckomantra Business Solutions Oct 2012 - Apr 2020Hyderabad Area, India• Create UX roadmap and near-term UX strategy for all Product development and Solution offering projects• Effectively present user experience solutions to stakeholders to ensure that information design meets both business objectives and end-user expectations• Translate business requirements, end user needs and input from cross-functional teams into differentiated design solutions• Understanding consumer needs prior to and evaluating usability subsequent to designing the interaction and information flow• Create Digital Marketing strategy for all business application projects and products• Manage a team of Information Architects, UI Designers & Developers, Web Designer & Developers, Mobile app developers, Digital Marketing Analysts, Research Analyst and Content Writers • Works with multiple vendors in agile environment to get deliver final output with outmost quality on time• Oversee the Online Brand promotion, PR activities and Lead Generation Campaigns, SEO/SMO, Adwords, FB ads, Social Media Marketing and Email Marketing to build strong arms for sales pitch• Works closely with business development team to prepare customer collaterals for winning new business and upsell products/services• Monitoring and Tracking conversation rates and trends across the website visitor’s engagement behavior• Managing development and maintenance of CMS websites, ecommerce websites and eLearning courseware • Improvising the usability, design, content and conversion of the websites to increase the user engagement rate• Evaluating customer research, market conditions and competitor data to develop a robust product roadmap and marketing strategy• Involved in complete cycle of Product development, User experience design and Quality Assurance• Shortlist candidates and build required pool of resources and responsible for hire & fire• Closely works with Senior Management to bring in business vision and effective communication across the organization -
Manager - Web Comm & Digital MarketingRumi Education (A Richard Chandler Company) Feb 2012 - Sep 2012Hyderabad Area, India• Manage development and maintenance of website and maintain SEO friendly content including reviews, product additions, checkout and all metadata• Work closely with the Creative Design Team and Website Development Firm to optimize plans and initiatives, including functionality, user experience and online brand positioning• Involve in conceptualizing, developing and releasing newsletter issues for customer and employee• Manage and drive the strategic direction of various online marketing programs focused on website revenue growth and new customer acquisition along with traditional campaigns• Executing online search marketing (SEO & SEM), affiliate & referral program development, online brand awareness campaigns, press releases, social media and email marketing campaigns to generate demand and leads• Research and Identify the link partners in accordance with the set parameters based on industry or business domain, Google Page Rank, keywords, and other set parameters• Track and analyze marketing efforts and website user behavior and manage site changes to improve sales performance and customer experience• Responsible for forecasting revenue, reporting and financial modeling for online marketing programs and website
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Senior Ux/Ui Designer & Digital MarketingProlifics (Formally Semanticspace) Sep 2007 - Jan 2012• Overseen production of collaterals, interactive presentations & demos, product labels, corporate websites and its subsidiaries by following Web 2.0 standards• Worked with external and internal design resources to translate marketing and messaging strategy into world-class design templates• Selection and maintenance of relationships with internal and external design/production/reprographic agencies• Created graphics, flash demos and activities for booth exhibited at various IT events across USA, and India• Provided strategic, creative and operational inputs on internal/external campaigns, projects and products• Proactively offer support for large projects and unforeseen circumstances • Coordinating with the marketing and public relations division and designed marketing campaigns to promote corporate brand, inform, acquire and retain customers• Strategically positioned, designed and developed newspaper and magazine advertising• Worked with various printing and packaging vendors to ensure catalogs, promotional items and packaging materials printed according to high corporate standards and delivered in a timely fashion• Managed SEO, SEM, SMM and various Internet marketing activities for new product launched service offerings • Promoting & marketing website, managed the day-to-day execution of online marketing, eCRM (SalesForce), tracking & analysis of website visitors• Worked closely with international and cross-departmental teams to apply market research, focus group analysis and product feedback to the design and content -
Sr. Marketing Executive - OnlineSemanticspace Technologies Nov 2006 - Jul 2007Hyderabad Area, India -
Team Lead – MarcomLatitude36 Inc. (Formarly Techrp) May 2006 - Oct 2006Hyderabad Area, India• Production of all marketing collateral, datasheets, Designing / Layout Preparations for High end flash websites and Static websites, in-box flyers, newsletters, tradeshow materials and other promotional copy• Understanding scope of the project, creating project design & specifying technology, conceptualizing & visualizing, task distribution & execute production work, quality checking and responsible for releasing• Assisted with new product development, software interface and aesthetic evaluation• Produced creative trade shows for domestic and international events• Conducted outbound telemarketing campaign and addressed sales inquiries• Interaction with international clients and offshore development teams to ensure successful delivery and implementation• Coordinating with the marketing and public relations division for events, seminars and road shows
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Team Lead – Web And Elearning SolutionsNicotech Jul 2004 - Apr 2006Hyderabad Area, India• Involved in the initial scoping of the project and presenting organization capabilities. Also acting as communication Interface between the client and developers to ensure successful deliverables • Coordinated for executing project (creative design & E-Learning) from Fortune 500 companies: Satyam, Microsoft, Digital Think (now Convergys) and Trina Systems (now Adayana) as vendor• Designing, hosting web sites, upgrading and maintaining corporate websites and optimizing for search engines• Design navigation systems, which consists of HTML for navigation via the web or an Intranet• Collaborate with developers and clients to produce navigation screens• Coordinate with designer's team and developing websites graphics
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Sr. Webmaster And Multimedia ExpertSp Software (P) Ltd Oct 2002 - Jun 2004Hyderabad Area, India• Requirement gathering, designing, upgrading and maintaining websites and interacting with Clients• Designing user interfaces and developing interactive CD presentations with media elements• Creating templates, style sheets, and publishing search engine optimized web pages• Developing 2D, 3D product animations and presentations in flash
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Web & Creative ExpertNetvision Aug 2000 - Sep 2002Bhilai Area, India• Designing website templates, Corporate brochures, 3D modeling and Animations, Flash Designs and logos• Constructing web pages, optimizing content for search engines• Interacted with customers to capture the project requirement and change request• Participated in tradeshows and conducted workshops to promote services and trainings• Launched local area portal and brought affiliate links
Bhaskar Ghosh Skills
Bhaskar Ghosh Education Details
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Pandit Ravishankar Shukla UniversityPcm
Frequently Asked Questions about Bhaskar Ghosh
What company does Bhaskar Ghosh work for?
Bhaskar Ghosh works for Eretail Cybertech
What is Bhaskar Ghosh's role at the current company?
Bhaskar Ghosh's current role is Vice President - Marketing and Customer Experience (CX).
What is Bhaskar Ghosh's email address?
Bhaskar Ghosh's email address is bh****@****ail.com
What is Bhaskar Ghosh's direct phone number?
Bhaskar Ghosh's direct phone number is +91 98493 *****
What schools did Bhaskar Ghosh attend?
Bhaskar Ghosh attended Pandit Ravishankar Shukla University.
What skills is Bhaskar Ghosh known for?
Bhaskar Ghosh has skills like Seo, Email Marketing, Digital Marketing, Social Media Marketing, Sem, Lead Generation, E Commerce, Online Advertising, Web 2.0, Strategy, Vendor Management, Public Relations.
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Bhaskar Ghosh
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Bhaskar Ghosh
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Bhaskar Ghosh
Engineering Lead | Ex-Jpmc|Data Analytics, Engineering & Architecture| Aws Certified Cloud PractitionerHyderabad
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