- Lead Security & Surveillance camera category with ownership of P&L including top brands like Xiaomi, CP PLUS, Tp-Link, realme, Qubo etc.- Responsible for P&L of key Camera Accessories brands like Digitek, Zhiyun, Syvo, Tygot etc - Negotiate with vendors to ensure availability of maximum selection at best competitive prices and margins- Drive leadership engagement, promotion planning, launch strategies, ops excellence & financial planning- Own end-to-end onboarding of vendors. Strategize ecommerce growth roadmap via continuous performance monitoring, inventory management, sales projections, and marketing planning for the vendors- Subject Matter Expert and Appario Leader for Lost Buy Box Charter- Program manager for Sale Events for Camera category (2021-22). This includes liaisoning with internal and external stakeholders and end to end coordination and execution of all event related activities such as: timeline management, goal closures, guardrail compliance adherence, negotiation on deal allocations and marketing asset allocations, closure of SKU level event plans, deal creation, marketing input closure, contingency plan creation, real time event performance monitoring and post mortem.- Awarded Certificate of Achievement as a part of Accolades program for improving category margin by 80 bps in Q1’22.- Awarded Certificate of Achievement for growing Security & Surveillance category by 102% YOY and Camera Accessories by 31% in Q2'22 through high bar on selection, brand inputs and launching category-first SKUs

- Responsible for the PAN India Oral Care Business P&L inclusive of 1000+ individual SKUs worth over 5 Mn USD - Overlooked 3M Oral Care India’s Digital presence- Social Media, Website and E-Commerce. - Core Team member of winning team of Global Marketing Excellence Award (Top 25) from over 400 project submissions across all subsidiaries of 3M in 2019 - Runner Up (top 3) of Param Award (India) for Best Marketing Projects in 2019 across 3M India - Boosted revenue by 13% in Orthodontic portfolio and 10% in Pediatric portfolio in 2019 by leveraging diverse marketing strategies and growth-focused initiatives - Developed and implemented Marketing Automation (Lead Management) using ELOQUA and Spredfast resulting in 33% increase in sales through online channels in 2019

Brandwagon, the marketing fraternity of Indian Institute of Foreign Trade, is a reputable name in the b-school circuit for its contribution towards the perpetually evolving field of marketing. Brandwagon’s underlying purpose is to be able to think beyond what is taken for granted. It aims to add the relevance, context, connection and innovation to the theoretical rules and frameworks of marketing. It undertakes activities throughout the year making the IIFT populace market savvy and providing insights about the fresh tricks of the ever-emerging trade.facebook.com/brandwagon.iifthttp://tedu.iift.ac.in/iift/bmc.php

Stabilization and Rebuilding of Digital Assets of Airtel.1. Developing Feature Mapping and converting them to user stories for all Line of Businesses2. External benchmarking and best practices

-Development, branding, organization, event coordination for conference “Kisan Kaushal Sangosthi””-As a part of effort for development of Indian farmers, Axereal frequently organizes exhibitions & field days, and it is going to organize India’s first skill development day dedicated to farmers in March 2016.-Project was divided into two phases. First phase was planning, financing and ground level studies.Second phase was consisting execution. Event was organized during firstweek of March 2016.

• Research and Development of Device System software encompassing Operating System Update via Over the Air or KIES• Porting and Implementation of OTA update agents and DM clients for Samsung Smart Phones• Implementation of Device Security and Configuration message installation feature in Samsung Smart Phones• Worked on Downloader tools and Home Binary Creation Tools with an effort to optimize the performance of these tools• OS porting for various models on chipsets like Qualcom , Broadcom , ST-Electronics, SPRD• Worked at Samsung Electronics America (Seattle, WA) for one month to support Software Update Deployment on flagship models for AT&T and other US telecom Operators