Bhavana Rana Email & Phone Number

United States

Scottsdale, Arizona, Us

San Francisco, Ca, Us

• Led marketing team across multiple AI-powered products and verticals (Public Sector, Financial Services, and Insurance) at a high-growth SaaS startup in the customer service and contact center space; drove 29%+ of company revenue and grew marketing-sourced new logo wins 60%+ YoY. • Built GTM plans, positioning, messaging, content, competitive intel, and sales enablement to launch products and partnerships in SMB to enterprise segments across NA, EMEA, and APAC.• Developed global marketing plans and multi-channel campaigns that exceeded demand generation targets by 40%+ each quarter and led to 3x faster ARR growth than corporate average.• Managed industry channel relationships and drove joint-marketing and sales activity. • Set and monitored strategic KPIs, campaign metrics and performance, and annual budgets. • Collaborated with cross-functional leaders to prioritize market segments, evaluate channel partners, shape product roadmaps, and ensure customer advocacy. • Served as subject matter expert and spokesperson for media, analysts, and advisory boards.

San Francisco, Ca, Us

Global, Gb

• Developed and executed global marketing programs to drive brand awareness, customer acquisition, cross-sell, and retention at a corporate law firm. • Built GTM strategy and business plan to launch healthcare vertical with $80MM+ in revenue. • Spearheaded the firm’s alumni program and Shearman Women; community development and programming geared towards the firm’s female clients and targets. • Developed global conference agendas, theme, topics, speaker panels, and all related marketing and communications to drive leads, pipeline acceleration, and retention. • Led partner development strategies and joint marketing across industry ecosystem of investment banks, private equity firms, venture capital firms, and industry associations. • Engaged with C-suite and leaders at startups to Fortune 50 companies and financial institutions.

Global, Gb

New York, Ny, Us

• Created and executed integrated marketing plans, including events, digital, social, campaigns, brand, channels, and sales assets, to deliver 20% revenue growth and $1.5BN sales pipeline.• Developed GTM strategies, positioning, naming, messaging, content, and sales enablement to launch cloud-based products with $300MM+ in revenue. • Developed sales plays and ABM strategies leading to 15%+ YOY increase in win rates.• Oversaw content creation and distribution to a subscriber list of 500K+ clients and prospects.• Managed marketing associate; interviewed, on-boarded, and mentored numerous team members. • Collaborated with external agency and brand on the competitive “They Say/We Do” campaign. • Supported senior partners in developing 3-year strategic growth and investment plans, including new service line/product launches, direct-entry partners, technology enhancements, and alliances.

New York, Ny, Us

Burbank, Ca, Us

• Conducted brand review and sales data analysis to identify international market opportunities.• Developed creative assets creation and optimization plan to drive cost savings across regions.

Basel, Baselstadt, Ch

• Ranked in top 15% nationally and served as territory lead for a team of 14 salespeople.• Spearheaded regional speaker series to increase market presence and product awareness.

Dearborn, Michigan, Us

• Generated $24MM+ in annual profits and executed new product rollout plans in region.• Exceeded sales targets by 55% each quarter and won the “Field Leadership Award” three times.

Mba, Marketing

Ba, Psychology And Social Behavior

Ba, Criminology, Law, And Society