Bhavana Rana Email & Phone Number

United States

Scottsdale, Arizona, US

San Francisco, CA, US

• Led marketing team across multiple AI-powered products and verticals (Public Sector, Financial Services, and Insurance) at a high-growth SaaS startup in the customer service and contact center space; drove 29%+ of.
• Built GTM plans, positioning, messaging, content, competitive intel, and sales enablement to launch products and partnerships in SMB to enterprise segments across NA, EMEA, and APAC.
• Developed global marketing plans and multi-channel campaigns that exceeded demand generation targets by 40%+ each quarter and led to 3x faster ARR growth than corporate average.
• Managed industry channel relationships and drove joint-marketing and sales activity.
• Set and monitored strategic KPIs, campaign metrics and performance, and annual budgets.
• Collaborated with cross-functional leaders to prioritize market segments, evaluate channel partners, shape product roadmaps, and ensure customer advocacy.

San Francisco, CA, US

Global, GB

• Developed and executed global marketing programs to drive brand awareness, customer acquisition, cross-sell, and retention at a corporate law firm.
• Built GTM strategy and business plan to launch healthcare vertical with $80MM+ in revenue.
• Spearheaded the firm’s alumni program and Shearman Women; community development and programming geared towards the firm’s female clients and targets.
• Developed global conference agendas, theme, topics, speaker panels, and all related marketing and communications to drive leads, pipeline acceleration, and retention.
• Led partner development strategies and joint marketing across industry ecosystem of investment banks, private equity firms, venture capital firms, and industry associations.
• Engaged with C-suite and leaders at startups to Fortune 50 companies and financial institutions.

Global, GB

New York, NY, US

• Created and executed integrated marketing plans, including events, digital, social, campaigns, brand, channels, and sales assets, to deliver 20% revenue growth and $1.5BN sales pipeline.
• Developed GTM strategies, positioning, naming, messaging, content, and sales enablement to launch cloud-based products with $300MM+ in revenue.
• Developed sales plays and ABM strategies leading to 15%+ YOY increase in win rates.
• Oversaw content creation and distribution to a subscriber list of 500K+ clients and prospects.
• Managed marketing associate; interviewed, on-boarded, and mentored numerous team members.
• Collaborated with external agency and brand on the competitive “They Say/We Do” campaign.

New York, NY, US

Burbank, CA, US

• Conducted brand review and sales data analysis to identify international market opportunities.
• Developed creative assets creation and optimization plan to drive cost savings across regions.

Basel, Baselstadt, CH

• Ranked in top 15% nationally and served as territory lead for a team of 14 salespeople.
• Spearheaded regional speaker series to increase market presence and product awareness.

Dearborn, Michigan, US

• Generated $24MM+ in annual profits and executed new product rollout plans in region.
• Exceeded sales targets by 55% each quarter and won the “Field Leadership Award” three times.

Mba, Marketing

Ba, Psychology And Social Behavior

Ba, Criminology, Law, And Society