Creates communications programs and materials to promote the organization and its products. Established processes with outside vendors and internal stakeholders to improve efficiencies and acts as a liaison between the marketing department and other business areas and vendors on projects. - Implemented video production offering for the organization, traveling to multiple locations and working with Safety and Training, and Sales to generate videos based on company and industry needs.- Publicizes the organization’s significant work through communication channels including press releases, industry news, and social media. - Works with marketing team to create videos and marketing plans to promote the organization.- Supports consistency in the brand positioning and maintains alignment with the brand style guidelines in all communications and marketing materials.

Developed unified event, incentive and recognition solutions for new business, as well as existing clients. Provided proactive, strategic thought-leadership to help differentiate ITA Group from the competition. Viewed as the primary internal leader for pre- sale opportunities with Fortune 500 companies.• Responsible for providing an overall vision and framework for a solution that aligns with the client’s goals and objectives.• Created clear value propositions and articulated the connection between solution recommendations and the client’s business needs in presentations and deliverables.• Identified additional cross-sell or up-sell opportunities within new and existing accounts.• Developed specific measurement plans using both qualitative and quantitative data to trackand show ROI.

• Wrote communications to send to independent agencies promoting the new auto product while encouraging applications for appointment.• Organized tracking procedures for recruitment campaign and drafted follow-up communications for team of 10.• Aided in the creation of marketing materials for both direct mail and digital recruitment.

Implemented organizational and branding strategies to streamline sales team communications and generate revenue. Continuously worked on building relationships with Minor League Baseball teams to increase sales.• Researched and implemented new email communications software for more visually appealing and consistent messaging to be used company-wide. • Managed existing Minor League Baseball accounts supplying them with fresh promotions ideas and facilitating orders from start to finish.• Created “Ready Made Promos” as a new method of lead generation.• Introduced new lead tracking and management program.• Represented company at industry trade shows and events to promote brand awareness.

Created and managed strategic consumer, business-to-business and employee marketing & communication plans for all TN Media/Tennessean properties. Led employee empowerment efforts to encourage positive change and promote a goal-oriented, lean forward company culture.• Produced presentations and sales tools to help generate revenue utilizing research and data to identify target audiences, messaging and communication tactics.• Decision-maker for strategic media buys and ad placement.• Leveraged partnerships to drive product awareness and reach wider audiences. • Managed messaging for B2B creative campaigns, print, digital and social media platforms.• Supplied marketing intelligence and insight across the region of 26 markets, including the Des Moines Register, during the USA Today integration campaign.• Lead sales team training sessions to create consistent brand messaging in the community.• Established, collected content, designed and published monthly eNewsletter to more than 500 employees.

Responsible for overall leadership related to marketing and communications strategies, special events, promotions, creative ad campaigns, public relations and internal/external communications. Established relationships and managed all media outlet partnerships, promotions and negotiated annual trade agreements.• Initiated Scarborough analysis capabilities to provide data for ad buying and market research for 15 person sales teams to use for sales strategies.• Conducted market research & analysis to create strategic business plans aimed to improve brand equity and consumer & client engagement.• Built competitive intelligence reports for management team. • Managed and maintained yearly marketing budget and promotional operations plan.• Represented Iowa Cubs in news interviews and at community events.• Developed website content and wrote copy for digital campaigns.

• Responsible for overall digital strategy for the organization.• Filmed and produced all commercials and highlight videos for broadcast and online streaming purposes.• Created video public service announcements for in-stadium use during games. • Managed and trained the video production team of 15 people.• Produced web and in-stadium telecasts for all home games to generate revenue through Major League Baseball’s Advanced Media.• Assembled feature packages for WGN’s Minor League Report that aired during Chicago Cubs Games.

Responsible for shooting all areas of the ballpark for every home game including:• Game plays• On-Field Promotions• Mascot Interactions• Crowd Interactions

• Managed sports department staff for GVTV.• Pre-production of weekly Grand View athletics video packages.• Responsible for ensuring adequate coverage of all Grand View athletics.• Produced video content used in on air programs.• Built documentary of football team and player profiles for recruiting and promotions.• Worked with segment producers on weekly programming.• Represented GVTV and media conferences and public events.