Responsible for leading overall marketing for Cloud Software and Services business at Asia Pacific.

• Responsible for building overall messaging across all IT services, develop GTS Hybrid Cloud point of view and Cognitive Story.• Drive GTS business growth in collaboration with service line teams & cross discipline GTS teams by planning, building & executing the overarching IT as a Service campaign. • Develop marketing business plans, buyer cohorts, value proposition, content narrative/blueprint, assets including: whitepapers, case studies, client references, videos, client presentations, etc.• Collaborate with country teams to understand requirements & jointly execute campaigns/tactics.• Develop, manage, and execute external launch and announcement plans, including: messaging for events, press relations, and analyst relations.

- Portfolio Marketing professional responsible for driving marketing, branding and thought leadership initiatives for infrastructure services business globally- Manage content marketing team for infrastructure servicesKey Areas of WorkBranding, Thought Leadership, Value proposition development, Content Marketing, Portfolio Marketing, Team Management

- Collaborated with Sales & Marketing leadership teams globally for identifying & nurturing clients for large/mega deal pursuit.- Provided business intelligence focused on consultative selling- Established a high performing team to drive large deal pursuits globally- Collaborated extensively with Zurich research labs & WW GTS team to support development & deployment of Watson for Corporate Intelligence (WCI), a big data analytic business development platform leveraged by sellers globally for opportunity identification. - Developed analytic framework that evolved in to a web based self enabled platform and now commercialized as an Analytic SaaS offering for external clients.Key Areas of workAccount/Opportunity identification, Business strategy, Propensity Modeling, Account Assessment, Business Modelling

Provide market management support to all AP countries, managed & led a team of marketing managers.Key Areas of workMarket plan development, Pipeline analysis, Seller enablement, Portfolio prioritization, Campaign planning etc.

- Understand HP’s offerings across business verticals for BFSI clients- Assist sellers in preparing business proposalsKey Areas of WorkProposal development, RFI/RFP, Business Development

Market analytics, reporting and business research for printer business unit supporting the world wide sales & marketing teams

Sales, Business Development, Relationship management, Financial planning for High net worth individuals