➤Spearheading product sourcing and supplier management by identifying alternative suppliers, negotiating favorable terms for computer peripherals, and maintaining strong vendor relationships to ensure high-quality materials and cost efficiency for the company. ➤Overseeing end-to-end product development , from concept to final production, ensuring that quality control processes are implemented and compliance with international standards is maintained for all products, driving product innovation and market readiness. ➤Conducting regular quality inspections and collaborating with factories to ensure that production timelines are met, maintaining strict adherence to quality standards, and facilitating on-time delivery of products to meet market demand. ➤Managing cross-functional teams , ensuring smooth communication between marketing, production, and R&D teams to align product development strategies with market needs and sales objectives, fostering collaboration and operational efficiency. ➤Negotiating setup costs and product pricing , balancing company profit margins while maintaining competitive offerings in the marketplace, and ensuring financial targets are met through strategic cost management. ➤Handling supply chain management , overseeing procurement, logistics, storage, and distribution to ensure optimal inventory levels, smooth material flow, and cost-effective distribution strategies, all while minimizing supply chain risks. ➤Developing and executing comprehensive marketing strategies to drive sales, increase brand visibility, and attract new customers, ensuring that campaigns are aligned with market trends and customer feedback for effective outreach. ➤Monitoring competitor activities and analyzing market trends, using insights to identify potential opportunities or threats in the marketplace, and adapting product and marketing strategies to maintain a competitive edge.

➤Identified and appointed distributors in untapped markets such as Singapore, Malaysia, UAE, Saudi Arabia, and India, aligning them with company policies, enhancing market penetration through effective market research and negotiation. ➤Managed customer relationships in South Africa and Spain, ensuring business continuity and addressing concerns. Provided post-sales support, built long-term distributor relationships, and collaborated on new product inquiries based on local demand. ➤Conducted market research and competitor benchmarking in international markets, analyzing pricing strategies, product offerings, and consumer preferences. Proposed new product lines and modifications, ensuring competitiveness and relevance in emerging markets. ➤Collaborated with marketing and sourcing teams to develop promotional strategies for new markets, tailoring products to regional demands. Coordinated with logistics for timely shipments and ensured compliance with legal and trade policies. ➤Monitored distributor performance and international sales , prepared detailed reports, and provided feedback to senior management on international business development efforts, identifying opportunities for improvement and growth in new markets.

➤Led day-to-day operations and successfully scaled the business from 10-15 daily orders to over 1200, overseeing the transition from a small office to a 7000 sq. ft. warehouse to accommodate growing demand. ➤Onboarded new vendors, established custom manufacturing with OEM suppliers, and managed partnerships to ensure timely sourcing of products, contributing to an expanded product range and improved profitability. ➤Oversaw warehousing operations, ensured efficient order fulfillment, and collaborated with logistics providers to optimize delivery times and reduce costs, while managing inventory to prevent stockouts or overstocking. ➤Led and trained the warehouse and operations teams, implemented process improvements, and monitored performance metrics to enhance operational efficiency, streamline workflows, and improve customer satisfaction.

➤Established strong relationships with clients and vendors through extensive research and engagement, ensuring high levels of satisfaction and effectively addressing their needs and concerns throughout the operational processes. ➤Collaborated with the business head to devise and implement strategic plans that drive business growth and enhance operational efficiency, aligning departmental goals with the overall objectives of SOGO Innovatives. ➤Managed vendor communication to source high-quality raw materials and products, conducted quality control checks during factory visits, and ensured compliance with established quality standards throughout the production process. ➤Monitored production timelines and inventory levels, coordinated with various departments for timely order completion, and handled purchase and sales orders on e-commerce platforms, maintaining strong stakeholder relationships to prevent operational disruptions.

➤Developed and implemented a comprehensive marketing strategy that oversaw sales across multiple channels, sourcing innovative products, testing market viability, and initiating bulk sales to enhance revenue and expand market presence. ➤Coordinated turnkey projects for homes, offices, and hotels, collaborating effectively with architects and designers to ensure seamless execution and delivery of customized solutions that met client expectations and showcased new design trends. ➤Organized dealer and architect meets, along with events to showcase new trends and products, fostering strong relationships within the industry and enhancing brand visibility through effective networking and collaboration with key stakeholders. ➤Launched and managed franchise stores for fashion brands ESBEDA BAGS and INC.5 SHOES in Orissa, overseeing merchandise selection and promotional activities, while also successfully introducing SUPERFEET for kids footwear, importing products from China and managing procurementprocesses. ➤Additionally, travelled to China, visiting factories and wholesale markets to source a diverse range of goods.