Bhavna Dwivedi Email and Phone Number

Bea's Co. (a brand of Kaia Designs LLP) is a lifestyle brand dedicated to sustainability, seamlessly combining craftsmanship and design in timeless resort wear. Our collections are thoughtfully curated to blend comfort, versatility, and elegance, offering a diverse range of options that celebrate women's individuality. Each piece reflects our deep expertise in fashion and our commitment to creating lasting, sophisticated styles.

We are an artisanal sustainable brand from the House of Tulsi. Our presence in Europe, Japan, UAE, US has been growing in the past few years and we are wholesaling to boutiques and retailers bringing art, design and fashion together in a modern and contemporary way that finds a balance between commercial realism and creativity. Job Profile:- Help the Company in gaining awareness in the international market.- Explore and expand the overseas business for Apparel and Home linen.- Promote the Company’s Brands (TULSI & CANVAS) internationally.- Bring more buyers into Company’s cluster through trade shows/sales reps/direct sales.- Foremost, provide such managerial help and consultation so as to foster growth and performance of Company. - Market research on the design trends season on season and advice on the retail/ wholesale price points for International market.- Work with the Digital marketing team to grow the brand through Instagram.Products Handled:Women Apparel- Dresses, Cover-up, Kaftan, Abaya, Skirts, Tops, Jackets, Cord-sets.Kids wear - Dresses, Tops, Skirts, Shorts, Pants.Accessories - Bags, Shawls, Scarves, Upcycle jewellery from fabric.Home furnishings- Cushion cover, Quilts, Throws, Tablecloth, Napkin, Placemats, Wall Art.

We are in the business of creating, and selling, Micro Brands through various boutiques, and online retailers, in the US Market.Job Profile:- Leading Sales, Design, and Merchandising teams, and coordinating the workings of the teams to ensure pre-set targets are met within given margins and timelines.- Evaluate potential customers, and work with Marketing to advise on bespoke sales pitches.- Provide feedback to the ERP team to ensure smooth system working.- Be jointly responsible for the Print & Design Library, Product Costing, Margin Sheet Maintenance, and Guide Design.Key Challenges:- Building an unknown brand, in post Pandemic environment.- Experimenting with Drop Ship model for our products in the USKey Achievements: - - Significantly contributed in the growth of the brand by bringing in close to 80 new boutique stockists in the US market in the first year alone.- Helped grow the online retail business by adding retailers like 'Saks off 5th', 'Sundance', ‘Tuckernuck’, 'Anthropologie'. Products Handled: Women’s Western Resort-Wear Apparels – Dresses, Tops, Skirts, Beach Wear, Swim Wear, Cover-ups, Co-ord Sets,

I was the voice of Upasana with retailers, and the voice of retailers within Upasana. I worked closely with Uma Prajapati (Founder), and was amongst the foremost story-tellers of how Upasana brings conscious clothing to the world. Job Profile:Lead a 10-member multi-disciplinary team to bring sustainable and conscious clothing to the world. Work closely with Founder and Style Team to strategize on Design, Pricing, Marketing and Sales. Part of 3-member Green-Lighting committee for new collections/styles. Develop offline/online Business for India & International Market. Oversee interactions with retail channels, with end-to-end ownership of forecasts, orders, sales, returns, and inventory management.Key Challenges: Inventory, pricing across retail and franchisee stores needed optimization. Terms & Conditions of all stores required revision. Absence of weekly/monthly sales reports from stores. Creation of economy variants of existing designs to match demand from varying demographics.Key Achievements: Streamlined report-generation processes with Demand Manager to ensure data-driven decision making, using CRM and other tools. Addition of 5 new retail partners to portfolio. Methodized process for capturing inventory shortfalls across retail stores. Negotiated / closed retail and franchisee stores’ Commercial policies. Provided valuable inputs to ecommerce team on Branding and Design of Upasana website. Provided inputs to Production to ensure international Quality Standards. Created up-cycled products from re-usable, waste materials with Accessories Team. Ensured right product mix in stores as per demographic requirements. Products Handled: Women & Men’s Wear, Accessories.About UPASANA: Fashion has power, the power to change lives. The lives of farmers, spinners, weavers, printers, tailors, designers and many more who have invisibly woven their souls into what we wear. Upasana honours them all, consciously, at every stage of crafting our products.

Developing retail market for clients in Home furnishing. Advising on ever changing market trends, developing go-to-market strategy to ensure competitive pricing. Providing Home solutions keeping aesthetics in mind and ensuring key deliverables are met within set time frames.Key Challenges: Ensuring high aesthetic product meets sale-able price point. Working with vendors to target the right price point as per clients’ feedback.Key Achievements: Successfully completed projects and sourced new products. Provided innovative home solutions for making living spaces more efficient. Sourcing, planning home products via right channel and ensuring a clean supply chain.Products Handled:Home Furnishings (Duvet Covers, Pillow Covers, Bed Covers, Sheet Sets, Quilts, Shams, Curtains, Decorative Cushion Covers). Home Interiors- Sofa-set, Cupboards, Kitchen cabinets, Storage items etc.

Job Profile: Competition Analysis; Strategy for introduction of new Business Line of Home Furnishings for a distinct local clientele. Adding value by contributing with design inputs and interfacing between Product and Marketing Teams.Key Challenges: Selection of qualified vendors to ensure quality product within pre- determined timelines, delivery and cost parameters. Visiting clients home to give solutions on Headboard options for beds when required. Understanding requirements and getting them made to specification keeping in mind design quality and price.

Job Profile:-Client servicing, defining price structure, generating and analyzing production reports, overseeing product manufacturing process through complete life-cycle. Ensuring quality of goods and production timeline. Sustain profitability of business while ensuring customer satisfaction at all levels. Key Challenges:- Initiation of new developments and sampling for different buyers including providing assistance in the sourcing and designing of samples as per buyers requirements. Coordinating between departments to ensure that delivery schedules with the underlined quality parameters were met. Responsibilities also included interacting with internal department heads and suppliers, to appraise them about the buyers and their specific requirements in terms of costs, product quality delivery schedules and other elated issues. Key Achievements:-Ensured the complete co-ordination and follow up of all orders from different buyers, from product development to shipment. Helped increase the total business from US$ 330,000 to US$ 12, 00,000 in a span of one and half years. Added three new direct buyers to my portfolio and converted them into US$ 750,000 worth of business within one year of joining.

The role of a Designer is to create new designs and concepts based on the latest trends and fashions, with a view on the trends for the future.Key Challenges:-Initiation of new designs based on trends prevalent in European and American markets. Proper utilization of mood boards for color schemes and inspiration - concepts based on natural and schematic themes etc. were some of the areas where I was involved on a daily basis. Understanding the buyers price limitations and adjusting the designing accordingly.Key Achievements:-The translation of concepts into reality. Understanding the requirements and inherent needs of different buyers and innovating in all areas to suite their respective markets, clientele and budget. Three new buyers were added to my profile and through a continuous interaction, translated a series of product developments into orders within targeted prices.

Key challenges:- Included the development of new vendors through a well-defined vendor appraisal and selection procedure. Initiated the developments of new designs and concepts based on the feedbacks received from our principal buyers and head office. Liasoning with the vendors for on the spot evaluation of production stages and shipment status. Was also handling the complete status report generation for these orders including updating the new requirements and design schedules.Key achievements:-Hit the ground running with on-time shipping of all orders. Complete co-ordination amongst departments to ensure smooth and on time shipping. Initiation of new designs and concepts based on individual buyer’s requirements within targeted prices. Involvement from sampling stage, accessories sourcing, packaging material sourcing and shipping on an every day basis.

Job Profile: Client servicing, price structure definition, generation and analysis of production reports. My keen eye for detailing got me elevated to position where job profile included quality control.Key challenges: Tasked with responsibility to bring down rejection rate of shipments. Included the development of new vendors through a well-defined vendor appraisal and selection procedure.