 Spearheaded projects across the life cycle and digital platforms by translating business needs into measurable digital KPIs, analytics implementation, and data collection process automation to achieve a productivity of 40%. Performed data manipulation, interpretation, and analysis of complex data sets, led to a 30% improvement in driving actionable insights regarding online tools and websites & digital marketing campaign performance. Managed all aspects of project planning, requirements gathering, execution, and implementation, as well as established milestones per resources, strategic goals, and business initiatives that accelerated project completion by 60%. Produced data, models, analytics, and reports per project requirements that enhanced the decision-making process. Led the migration process of the QuestMortgage section to GA4 from GA 360 using project management strategies, streamlined data collection, and tagging architecture, and created comprehensive GTM tracking documentation. Collaborated with cross-functional teams to understand business requirements & processes and translate them into technical specifications to define analytics requirements, resulting in an improvement in delivery effectiveness.

 Transformed business requirements into technical specifications and standardized reporting within Google Analytics to drive actionable insight to present business leaders and improved quality metrics that enhance business growth by almost 50%. Identified trends & opportunities within large data sets and made recommendations for improvement in analytics. Implemented and managed Google Tag Manager for over 150 client websites, automating data collection and increasing efficiency. Trained technical specialists on best practices to enhance team performance and processes Leveraged Looker Studio and Excel to generate reports, valuable insights, and data visualization on digital marketing campaign performance to optimize digital experiences and inform business decision-making. Utilized HTML and JavaScript to elevate tag management and data collection processes through innovative tag implementation and data layer solutions that boosted a 70% improvement in digital asset tracking.

Worked on Django REST Framework to create Django Models using Object Relational Mapping functionality and further created API endpoint using serializers & views.Written functional unit tests to test the functionality of API endpoints.Created functionality in Django REST Framework for parsing the data from JSON format.Worked with QA team to manually test the responsiveness of the websites on different platforms, devices.Tested the websites on Screaming Frog with SEO point of view.Created test cases on the Test Café.Currently working on React.js for building a live score ticker for a sports website

 Built client websites with WordPress, HTML, CSS, PHP, and Bootstrap 3 framework and enhanced code if required. Implemented WooCommerce platform and integrated PayPal, PayU Money, shipping, and invoicing to boost functionality.  Analyzed business requirements and client needs to deliver cost-effective solutions to meet client’s expectations.Projects:• Absolutdata: Made entire website from the scratch in WordPress framework with the help of HTML, CSS, PHP. Link - https://www.absolutdata.com/• Masterbuilder Payment Gateway: Implemented WordPress’s ecommerce platform – “WooCommerce” in a website along with the integration of extensions like PayPal, PayUmoney, shipping, invoicing etc. Link - https://www.masterbuilder.co.in• FreedomRoad Travel: Translated Drupal-based website from English to Chinese language with integration of modules. Applied patches to all the website of FreedomRoad Travel. Link - https://freedomroadtravel.cn/

To Ensure that all the systems connected to the server are up and running. Worked on Linux OS ( Red Hat and CentOS ) to create and run various scripts for the backup of the database files on daily basis and automatically deleting backups older than 30 days.Set up version control systems ( subversion ) on server and client systems for easy flow of files.Build various Gantt Charts and worked as a requirement gatherer for client projects.

Worked as a customer support officer. Responsible for taking calls of the Airtel Mobile customers related with their billing issues.Responsible for Troubleshooting the issues of the end user. Escalation of the complex issues to the higher team. Learned Dealing with Customers, team work, flexibility in corporate time shifts and time management .

Learnt about how communication can be done through optical cables.

Learnt about various GSM services like how a call can be made and various switching and routing techniques.