Bhawna Sethi Email and Phone Number

Consumer Insight Professional employed at Ipsos Loyalty as Research ManagerRoles & Responsibilities:Dealt with clients based out of BFSI and Automotive sectors. Worked on projects related to Customer Satisfaction Survey, Employee Satisfaction, Dealer/channel satisfaction studies and Mystery Audits• Acknowledged company’s/ client’s needs, client’s role in current market place• Worked on proposals based on RFPs received from clients• Instrumented quantitative studies in terms of questionnaire designing, data interpretation and analysis presentation• Succinctly translated research results into research insightsMajor Achievements• Loyalty Optimizer- Worked on a study for a Telecom giant for assessing customer loyalty via measuring performance on key performance indicators (KPIs) of Loyalty Optimizer. Client was recommended to work upon the 3 Rs: Reimagine the Core of the Business, Reengineer the Processes not just tinker for incremental improvement and Re-energize the Trust and Credibility as a Brand • EFM- Worked on a study for a Banking giant for measuring & tracking customer experience during their interaction with their designated RM & adherence to the internal norms for these interactions. This in turn helped the RMs to close the issues raised by the customers on real time basis by means of a closed loop feedback mechanism.• Mystery Shopping- Worked on a study for Automobile giant for evaluating dealer performance vis a vis its competitors, which helped the company to improve the consistency & attitude of staff. This in turn helped in improving delivery of customer service which further drove customer satisfaction/ loyalty.

Consumer Insight Professional employed at Ipsos Loyalty as Senior Research ExecutiveRoles & Responsibilities:Dealing with clients based out of BFSI, FMCG and Automotive sectors. Worked on projects related to Customer Satisfaction Survey, Employee Satisfaction, Dealer/channel satisfaction studies and Mystery Audits• Acknowledging company’s/client’s needs, client’s role in current market place• Succinctly translating research results into research insights• Instrumenting a quantitative study in terms of questionnaire-designing, data interpretation and analysis presentation• Dealing with the client & servicing them by analyzing studies and providing key findings along with the recommendations

A competent professional with having experience in the functional areas of Market Research across sectors like Automobile, FMCG, Pharmaceutical, Consumer durables, Real Estate, Banking, Telecom etc.Specialties: Customer Satisfaction Survey, Brand health studies, Price Sensitive Analysis, Usage & attitude studies, Product Testing, Brand equity and positioning studies, Communication development studies, Product Development studies, Ad Testing, Mystery ShoppingQuantitative Research• Prepared proposals in consultation with the clients• Worked on questionnaires• Gathered data by means of Structured Interviews, Common Location Tests• Analyzed the data received by means of various quantitative tools and modelsQualitative Research• Worked on Discussion Guide• Gathered data by means of Detailed Interviews or Focus Groups• Analyzed the data received by means of various qualitative models

Majorly the profile dealt into:• Settlement of failed and pending trades in the case of derivative products.• Static data set up for different users like Counterparties, Investment Managers etc.• Routing faxes to different processes of the Derivative team.