As a Journalism graduate from Cásper Líbero College, specialized in Business Management and Marketing at ESPM, I have forged a robust B2B identity. Kicking off my professional journey as a business reporter, I covered startups and corporate affairs, placing a distinct emphasis on technology, contributing to renowned media outlets such as Canal Rural, PANROTAS, Editora Globo (PEGN and Época NEGÓCIOS), Consumidor Moderno, and Forbes.In the realm of marketing, I have played a pivotal role in shaping creative strategic initiatives for distinguished entities such as Google Cloud, Cubo Itaú, Cia de Talentos, and Rocket Lawyer – a global legaltech powerhouse currently expanding its operations in Brazil.In addition to courses related to journalism, such as Crisis Communication by the International Committee of the Red Cross and Daily Journalism by the School of the São Paulo Parliament, I chose to diversify my resume by pursuing education beyond factual reporting. I invested in diverse educational pursuits, including a technical degree in Visual Communication from ETEC Albert Einstein and a specialized course in Social Media Content Management at SENAC. These endeavors contributed to shaping a holistic profile that evolved over the years. Driven by a relentless pursuit of growth, I also continued my education with the Miami Ad School's Planning and Strategy Bootcamp on 2022. I am passionate about navigating the dynamic intersection of storytelling, strategic planning, and data-driven insights. With a holistic approach honed through diverse experiences in journalism, content creation, and marketing strategy, I recognize the intrinsic power of data in informing and refining strategies. Anchored in the belief that a balanced integration of organic and paid efforts, combined with the precision of data-driven decision-making, forms the bedrock for impactful and enduring marketing success, I am eager to contribute to ventures that embrace innovation, creativity, and the transformative potential of well-informed strategies.