Bhupinder Rustagi Email & Phone Number

Gurugram, Haryana, India

* Spearheading the functions of Sales & Business Development for India and SAARC regions. * Managing large key accounts, driving sales through large System Integrators and Global System Integrators, and overseeing Partner Development in the region. * Driving and managing Annual Sales Quota. * Building and sustaining account relationships across stakeholders, decision makers and influencers from named Telco/ CSP account in India. * Driving sales from SAARC region (including Telecom, ISP, Govt Enterprise) and identifying as well as tapping sales from new verticals like Data Centre, CSPs, and Government vertical. * Organizing and facilitating company cross-functional workgroup required to deliver project and ensure that official support and accountability are in place to win and deliver customer commitments. * Monitoring project progress both from partners and customers directly and tracking closely the orders progress from customer fulfillment team to aligning delivery timeline and customer expectations.

Delhi, India

Onboarded for 6 months, Got 6 new customers on aboard in 6 months!

New Delhi, India

• Managing Tier I Operators across SAARC.• Managing Large MSOs/ ISPs across SAARC.• Managing Central Govt. Departments Named accounts in India. • Designing and positioning solutions predominantly in the Wire line domain with products & technologies encompassing Broadband solutions (IPDSLAM/MSAN, GEPON, GPON, Metro Ethernet, CPEs, Home Automation).• Worked closely with Enterprise team of Telco account to build solution around ZYXEL’s Enterprise products including Wireless, Switching and UTMs.• Aligning with Large SI’s as part of the eco system for designing & positioning turn key solutions.• Develop/manage/motivate channel partners in SAARC and India. Organize and manage seminars for product launches/ product updates for customer and channels as part of marketing effort.• Singed up Distributor for Bhutan, Sri Lanka and Nepal.• Recently signed Beetel (Brightstar) as VAD distributor for India region

Mumbai, Maharashtra, India

 Responsible for Regional Business including Enterprise, Distribution, Telecom and Govt. Business (Railways, State Govt. Projects) Was responsible for setting up distribution channel in West  Appointed Distributor for West (Maharashtra, Goa, MPCG) Added 4 new Telecom/ ISP account in West.  Added 3 new product line in existing account.

Gurgaon

- Dealt with IT Audits/ IT Infrastructure Consultancy and Execution. - Dealt with IP PBX (Shoretel) Deployments.- Dealt with True Path Wireless: A Wireless Broadband Company for Telco & Enterprise- Dealt with IT Services- Dealt with Telco Services - Also deals with Energy Audits/ Energy Saving Equipments for Manufacturing and Enterprise industry.

• Responsible for Telcos named accounts in India & SAARC territory.• Relationships with almost all the Tier 1 Telcos in SAARC (Sri Lanka Telecom, Dialog, Suntel, Bhutan Telecom, Dhiraagu, Nepal Telecom, Spice) and 4 named accounts in India (Railtel, Railways, Defense, Power).• Designing and positioning solutions predominantly in the Wire line domain with products & technologies encompassing IP TV, Broadband solutions (IPDSLAM/MSAN, GEPON), Transport Solutions (SDH/RPR/MPLS-TP), and NGN Solutions.• Worked with accounts from the pre-RFP stage to responding RFPs. Have prepared RFPs with size upto 25 million dollars.• Aligning with 3rd parties as part of the eco system for designing & positioning turn key solutions.• Develop/manage/motivate channel partners in SAARC and India.• Organize and manage seminars for product launches/ product updates for customer and channels as part of marketing effort.

New Delhi Area, India

o Principle Accountability • Prepare & Monitor Business Plans for North Territory. • Establish enduring relationships with the customer at various levels. • Solutions & Service growth, Thought Leadership, Proactive & Solution Oriented approacho Job Responsibility • Responsible for maximum revenue generation at a regional level. • To build and grow client relationships and existing clients. • Take the initiative to identify, and create new opportunities through Seminars, Presentations etc. • Develop marketing and sales collateral for the designated application suite for the customer. • To conduct effective presentations, carry out techno-commercial interactions with clients. • Tracking competition with regard to each of accounts. • Independent approach to define deliverables, selling new product solutions and collections. • Achieve targeted business growth numbers. • Manage pre/post sales teams and liaise with various intra-department teams pro-actively. • Driving business growth through identification & penetration of new market segments for attaining targets with a view to optimize revenue. • Up-selling of other services like Certification courses, professional Services. • Interacting with sales, pre-sales team and other account teams

New Delhi Area, India

• Business Development: o To work closely with the identified prospective customers for creating product awareness and customer comfort. o Working towards increasing the acceptability of the company’s product portfolio by empanelling it with agencies like NIC, NICSI, RAILTEL, CRIS etc. o To design and organize brand/product/technology awareness programme amongst the end customer and partners. o To identify and sign right mix of partners/system integrators for promoting NetD solutions. o To align with large System Integrators like HCL/Accel ICIM/ CDAC for nation wide/big opportunities. o Channel alignment on the basis of market segmentation. o Providing market intelligence for strategic directions o Reporting to the Vice President – India & ASEAN. o Managing distributor relationship.• Channel Development & Training: o To organize training programme for the partners. o To organize seminars for end customers to make them aware of NetD product and services. o To design customized programme based on the channel SWOT analysis o Introducing new schemes for end user/dealers. o Responsible for planning MDF for partners and distributors.• Achievements o Have signed up three partners in 3 months with a business commitment o In the process of signing up 2 large SI. o In the process of closing a deal thru partner, this would be first deal which partner have initiated and closed on NetD. o Have conducted a partner training with 5 partners attending the same.

• Business developmentResponsible for generating 3Com business and maintaining leadership in North India (among distributors).Follow up and relation ship building with system integrators towards sale of 3Com hardware. Interacting with End Customer to help partners close deals on 3Com, some of the significantly sized deals closed on 3Com are Max Healthcare, JP Industries, Dabur India, Ranbaxy, Jivaji University.Instrumental in retaining and motivating 3Com key partners(Microsystems/ Intec/ INS e Solutions/ ABS India Pvt. Limited) in North India.Interacting with Large System Integrators(HCL Info systems/ Wipro/ ACCEL ICIM/ CDAC) to spec and quote cases on 3com Instrumental in motivating Cisco focused partner to pitch 3Com(by sharing Leads by sharing information on products), some the partner converted to 3Com are Artek, Tacker Technologies, Integrix (Cisco Premier Select Partner).Interacting with some PSUs like HPCL/ IRCOT/ CRIS/ National Thermal Power Corporation (NTPC)/ National Information Center (NIC)Looking after collections and new ordersStock monitoring and planning for Delhi and NCR Region.•Team Handling ExperienceActively involved in aligning resources from channel sales reps to Vendor sales representative in closing end deal with customer•Cross Functional Team Handling ExperienceManaged Cross functional team comprising people from channel, internal resources and vendor (Avaya/3Com) to plan a win-win deal for all.Aligning diverse departments like Credit control, Inventory and Marketing for smooth processing of orders. •Product managementProviding networking solutions using Systimax (formerly known as Avaya)/3COM range of passive and active components to end customer (through Channel Partners).Business Development of 3COM range of networking products by means of road Shows/ seminars . Conducting sales training for dealers on Systimax/ 3Com range of products.

To generate new accounts within North IndiaTo handle channel sales through System Integrators(SI)To handle and generate sales from PSU accounts(NTPC/ MTNL/ Air India/ Airport Authority of India).

Post Graduate Diploma In Business Management, Sales And Marketing

Bachelor Of Science (B.Sc.), Science