Bianca Mohn Email & Phone Number

Seattle, Washington, United States

I managed internal PR and Digital teams and worked with clients to deliver brand strategies, refreshed visual identities, thought leadership platforms, mission/vision/values, research insights, campaign and content recommendations, and oversaw brand partnerships.

Seattle

My role was to help brands increase their awareness and connect with their audiences - part client account management, part strategic planning and research, and part digital marketing. I wrote content for social media, developed social media strategy and campaigns, managed editorial calendars and analytics reports, drove the creative design process, and.

Greater Seattle Area

On the media team, I developed strategies for PR campaigns, wrote press releases, pitches, and by-lined articles, developed media lists and pitched clients to the media, placed stories online and in print, wrote and designed surveys, and conducted industry research. I had leadership roles on client accounts including Bowflex, The Campaign for Female.

Greater Seattle Area

In my first position at Action Mary, I wrote press releases and pitches, developed relationships with the media, collaborated to place stories, wrote copy for client websites, conducted industry research for competitive positioning, honed public speaking skills in new business and client presentations, and created sustainability strategies for clients.

Lancaster, Pennsylvania Area

I created a marketing strategy to grow Aurora's video production business over the next five years by researching and identifying new industries and new customers to target. This culminated in a 15 page report with an action plan to guide Aurora's marketing efforts. I also developed questions to assist the executive team in planning for incremental growth.

Greater Atlanta Area

I collaborated with the Chief Sustainability Officer to develop an implementation plan for Interface's sustainability strategy from 2017-2050. I designed visuals to communicate these new initiatives to employees and to external partners. I also created frameworks and provided solutions to help track strategy progress, metrics, and stakeholder engagement.

United States

I managed a project to create Lancer's first sustainability strategy in order to decrease the company's environmental impact, engage its employees, increase its competitive advantage, and strengthen its relationships with Coca-Cola and PepsiCo. This resulted in a 250 page report and a presentation to the CEO, which included an implementation plan with.

Burlington, Vermont Area

I analyzed websites of international firms to identify differences in how companies are portraying their sustainability initiatives online and to assess the effectiveness of these sustainability communication strategies. I collaborated with my advisor to develop a coding scheme to quantify results, and then I was responsible for assessing each website for.

Burlington, Vermont Area

I welcomed guests to the historic Inn, guided them through the check in process, and made reservations for their visits to Vermont. I was in charge of the front desk and answering the phone, tending to the guests' needs, and providing the historic Inn experience (and doing so in both French and English). I also gained experience in inventory management.

Burlington, Vermont Area

I was in charge of managing the nonprofit's social media accounts, specifically Facebook and Twitter. Through designing, photographing, and posting original content, I increased social media following by 36% over 7 months. I raised awareness of fundraising efforts by writing press releases, creating flyers and posters, and distributing them around.

Burlington, Vermont Area

I supervised a special-interest French housing program for 14 students. I led the students in planning and marketing campus events, activities, and conversation hours. I managed a $1,500 budget for facilitating program operations. I fostered a cohesive community through regular community meals, bi-weekly gatherings, and through organizing local.

Lancaster, Pennsylvania Area

I researched the micro-apartment industry and designed a presentation that was used to change zoning regulations and create new construction opportunities in Lancaster PA. I also researched apartment furnishings and product specifications that informed company investments, in addition to assembling photos and videos that were useful for property.

Lancaster, Pennsylvania Area

As the marketing intern, I was in charge of blogging and social media, I compiled customer survey data and delivered reports that influenced company marketing efforts, and consulted with graphic designers on flyers and advertisements which were used to inform customers. I also produced documentaries that educated fuel distributors on the benefits of.

Mba, Concentration In Sustainable Business

Activities and Societies: Family Enterprise Case Competition Participant and Award Winner, International Student Mentor• An one-year.

Bachelor Of Science (B.S.) Business Administration, International Business And Marketing

• GPA 3.5/4 • French Minor • Honors Scholar, Senior Thesis • President of Marketing Club 2013-2015 • Program Director of the French Living.

Certificate In Global Management, International Business

• GPA 3.4/4 • A semester abroad at the Grenoble School of Management in Grenoble, France • Courses: Business Development in Emerging.

International Business

• GPA 4.0/4 • A summer semester abroad at Qingdao University • Courses: Doing Business In China, Chinese Culture and Society, Executives.

High School Diploma

• GPA 3.76/4 • Class President 2008-2011 • Founder and Editor-in-Chief of The LCDS Fourth Estate • Captain of Model United Nations team •.