Working with communication and texts, in particular, is my passion, and my specialty, since is my field of Bacheloring, at the University of São Paulo (USP), which is worldwide recognized for the excellence of its courses. Today, I work as a communications professional, focusing on brand building, press communication, reputation management and media presence, as well as developing innovative projects that strengthen institutions internally and externally. In my professional career, I have published content in more than 500 online news outlets in the Brazilian press, being responsible for writing, editing and proofreading texts. The aim is always to build authority and strengthen brand presence, using effective press relations and SEO strategies. Also doing translation jobs as a freelancer - subtitling, articles about various subjects and manuals, mostly -, having a deep understanding of the details and nuances of that kind of work. I am an organized, detail-oriented, analytical, rigorous and attentive professional. As an expert proofreader and news writer, I'm adapted to fast workflows, deadlines, changes and updates. Adequate communication strategy considering public, vehicles, text genre, style and other aspects, orientates the work I do to deliver the best pieces for publishing and reading in Portuguese and English.