UCO® ("you-co" - Ultimately Creating Oneness​) is a creative marketing agency transforming businesses from unknown to unignorable. Our expertise lies in marketing research and strategy, big idea concepting, brand identity development, website design, content deployment, and social media management.At UCO, we help conscious teams clarify and simplify their existence, then amplify it to expedite progress. This allows them to save time and money while focusing on improving and growing business.🌐 www.uco.media𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦:• Provided digital marketing solutions to over 75 B2B and B2C organizations regionally, nationally, and internationally• Worked with 15+ charitable organizations, including Gloria Gaynor's I Will Survive venture and multiple 501(c)(3)s• Produced marketing strategy for Celestial Dental, resulting in the top 0.5% fastest-growing / most profitable dental practices nationally• Created Three Lives, a short documentary on cystic fibrosis viewed in 100+ countries and recognized with global awards𝗢𝗧𝗛𝗘𝗥 𝗛𝗢𝗡𝗢𝗥𝗦:• Partnered with D&C (subdivision of USA Today) and News10NBC as official video and website partners• Traveled to Los Angeles to film an award video for Oscar award-winning actress Marlee Matlin• Pitched to government personnel in Dubai and Abu Dhabi over a 4-month trip (e.g., Dubai Police, UAE Civil Defense, UAE National Ambulance)• Partnered as a marketing consulting agency for Tesla Owners New York, the official Tesla Owners Club Program Partner in New York State; represented them at "Cyber Rodeo" (Giga Texas Grand Opening) in Austin and "Tesla Takeover California" in San Luis Obispo• Represented Pizza Princess G (165K followers, 5K subscribers) at TwitchCon San Diego, Paris, and Las Vegas; PPG is a verified Twitch Ambassador and is also known as the "#1 Pizza Streamer" and the "Taylor Swift of Pizza"

On behalf of UCO, I was the central sales agent for Tele-Lite's representation in the Arab League and the Middle East in association with International Emergency Lighting.Tele-Lite is an American manufacturer of portable emergency lighting tools used by U.S. law enforcement sectors, agencies, and departments, including the army, navy, marine, civil defense, fire stations, police departments, border patrol, FBI investigation, and SWAT teams. These tools scale from national to urban users (e.g., Los Angeles Fire Department) while meeting all necessary job site emission and safety requirements.In addition to strengthening American-Middle Eastern ties, our overall mission is to:• increase the preparedness for emergency response for leadership,• increase the efficiency of the emergency process for personnel, and• increase protection, security, and safety for residents.

PART-TIME - I trained new employees at Greater Rochester Area locations through a standardized 3-day training program I co-developed with executive managers. My purpose was to educate new hires on company policies, marketing efforts, procedures, and overall workflow.In addition to co-development, I personally created simple and visual standard work, standard operational procedural signs, and guidelines for 13 units to assist with clarity.As a result, our combined efforts led to overall cost savings due to a significantly lower employee turnover rate, reduced process time, increased quality improvement, and a greater sense of team.

My father (Cam) started this company in 1980 in Western NY and at the time included 13 units. Today, it is one of the largest privately-owned pizzeria chains in New York State.• Participated in every facet of store operations• Actively participated in employee training, food production, maintenance, and cash management• Operated and managed remote portable pizza kitchen at various Rochester festivals and events• Worked in seven different locations over the years and have mastered all positions• Oversaw, coordinated, decorated, and served at parties and banquets for groups of 10-35 people• Certified as a Food Safety Manager through the National Registry of Food Safety Professionals* In June 2011, I teamed with the regional manager to review how all food categories and menu items were layered and communicated digitally in the P.O.S. system. As a result, our project concluded with a much more organized and logical menu flow. This allowed for a much more seamless and efficient internal experience among current employees and training new employees, reducing the learning curve, and the overall training time.

• Assisted president and district manager by facilitating corporate meetings for 6-9 locations• Updated quarterly sales, expense, and payroll figures and ratios on Microsoft Excel for each store• Provided insights and analyses quarterly for store performance through generating charts• Created various organizational documents for managerial use (see below)• Made all managerial documents available through cloud storage service Dropbox for efficient processing

• Designed store menu, car delivery signs, promotional flyers, box-toppers, gift certificates• Managed and maintained social media platforms* Currently forwarding marketing collateral of Greater Rochester Area locations through UCO.

Website Development | Media Production (Design, Photo, Video) | Social Media Marketing* Rebranded as UCO (legally UCO Media Group, LLC).

I was privileged to be able to volunteer in a 501(c)(3) non-profit organization, assisting in raising funds for individuals and their families struggling with cystic fibrosis in the Rochester area. On December 21, 2014, we organized the fifth annual Cystic Fibrosis Christmas Ball. With over 550 attendants, we reached our goal of raising approximately $75,000.🔹 In 2015, UCO was the media sponsor for the foundation and the event.On December 19, 2015, we gained 550 attendees and raised approximately $100,000. This is 33% more in revenue than the year prior with the same amount of attendees. See contribution below:MARKETING (via UCO)• Re-developed visual brand identity• Redesigned and redeveloped website information and workflow efficiency (www.justbreathecf.org) • Designed and developed Cystic Fibrosis Christmas Ball event landing page• Corresponded and coordinated all sponsorship levels• Designed social media marketing campaign collateral• Managed ad campaigns via social media platforms - Facebook, Instagram• Created all in-event collateral (i.e., banners, signs, flyers, event program booklet)• Managed all PR via radio, TV, and periodicals• Produced 10-minute looping in-event video• Oversaw all external integrated marketing communicationIN-EVENT PRESENTATION (via UCO)• Funded, produced, and debuted a 12-minute short film called Three Lives• Oversaw all pre-production, production, and post-production from start to finish• Developed storyline, copywriting, and art direction for entire project• Erected in-event exhibit as an extension of the film to engage attendees and sell DVD's• Designed and developed Three Lives website (www.threelives.film)The short film's purpose is to be used as a tool for the cystic fibrosis community to help spread awareness for the disease. To read more about the film's impact, visit: http://goo.gl/OC4kGq

• Managed and oversaw website development project (www.laentertains.com)• Developed all copy for website• Managed all social media platforms (Facebook, Twitter, and Instagram)• Assisted in art direction for flyer design and content creation• Led and developed brand repositioning strategy for company* Left to pursue full-time position at uMedia Group.

I interned with one of the top marketing agencies in the Greater Rochester Area, recognized as a Rochester Top 100 business. During my internship, I focused on analyzing and evaluating the agency's operations, gaining valuable insights into the operational aspects of the marketing industry. This experience equipped me with essential knowledge for successfully managing my own marketing agency.• Developed a comprehensive understanding of agency workflow, interdepartmental operations, and overall interconnectedness• Gained valuable insights into the end-to-end process of delivering client projects, from initial contact to final product delivery• Participated in meetings, brainstorming sessions, event setups, and photo shoots for various clients• Assisted in the primary development of the Golf Balls on Parade Campaign, aimed at promoting the 2013 PGA Championship at Oak Hill during the spring of 2013• Observed the complete lifecycle of several client projects and elaborative sales pitches, including the Kennedy Space Center Visitors Complex (so cool!)• Authored and distributed a highly regarded weekly marketing newsletter, "Bianca's Best Ten," to all agency employees, consistently receiving positive feedback