Bianca Edgar Email & Phone Number

Australia

Australia

Responsible for developing Zscaler’s partner marketing strategy, co-op/ MDF budget management and reporting, global events and programs at scale, as well as creating and supporting with GTM plans with and through a broad range of focus partners, VARs, SIs, SPs, MSSPs, MSPs and Distribution to drive pipeline and business growth in APJ. - Own GTM Strategy for distribution and all types of channel partners in APJ- Own, develop and execute scalable programs and campaigns in APJ- Own regional partner co-op marketing budget spend, allocation and reporting- Regional execution and adaption of global events and campaigns suitable for APJ market- Own APJ concierge services for partner onboarding, enablement and execution - Integration and alignment with technology partners (Crowdstrike, AWS, Microsoft) to execute stronger go to market campaigns with and through partners

Sunshine Coast, Queensland, Australia

Responsible for strategic business growth of the Enterprise market across APJ by raising brand awareness, educating the market, building pipeline and growing customer advocacy in the region.

Australia

Reload Marketing Pty Ltd is a B2B Marketing & Lead Generation Consultancy focused on creating powerful growth marketing and demand generation strategies to support pipeline development and business growth for small to large sized software organisations, and fast growing global technology companies. CLIENT HIGHLIGHTS: • LAMPS Media | Marketing and Demand Generation Strategy (7 months) • Adaptive Insights - a Workday Company | Channel and Partner Marketing Growth (12 months) • GK Horizons - Marketing Strategy and Demand Generation (12 months) • Aprimo - Marketing Strategy and Demand Generation (8 months) • NORA - National Online Retail Association | Marketing and Partner Growth Strategies (6 months) Visit for more info: https://www.reloadmarketing.com.au/

Australia

Salesforce Industries, formerly Vlocity, is a leading provider of industry-specific cloud solutions. As Marketing Lead APJ, I was responsible for developing and executing the regional outbound go-to-market marketing strategy, defining the local positioning and messaging, executing the strategy to drive demand and opportunities for the region, as well as developing joint go-to market activities with strategic partners.

Victoria, Australia

Vlocity is an “industry cloud” pioneer built in partnership with Salesforce, the world’s #1 CRM provider. Vlocity was acquired by Salesforce. Responsible for growth marketing and demand generation, creating and executing the regional GTM strategy for the APJ region, and collaborate with the partner eco-system and Salesforce on joint marketing initiatives.

Melbourne, Australia

At NetSuite I was responsible for new lead generation and customer acquisition to grow the direct business across APAC. I managed and oversaw the channel marketing program by providing guidance, and support with creating joint GTM plans and marketing campaigns to drive growth. I effectively partnered with the regional leadership team to align the marketing strategy and GTM plans with sales targets. I worked collaboratively with global teams, external vendors and agencies to create and implement result focused integrated marketing campaigns to support the lead generation growth.

Melbourne, Australia

Sydney, Australia

Red Rock Consulting is the number one Provider of Oracle Consulting and Support Services in Australia & New Zealand. As Marketing Executive I am developing and managing targeted marketing campaigns attracting new customers and re-enforcing existing relationships through multiple channels while engaging internal stakeholders and partners across Australia and New Zealand.

Sydney, Australia

MCR Computer Resources is one the leading IT infrastructure solutions and Managed Services Provider in Australia. As Marketing executive I was responsible for lead generation activities and end to end marketing campaign management that focused on the acquisition of new business in alliance with the corporate sales strategy.

Toronto, Canada Area

Messe Düsseldorf Canada is part of the Messe Duesseldorf Group and one of the world’s largest organisers of international trade shows. As Marketing Assistant at the Canadian representative office in Toronto, I focused on coordinating and executing promotional activities to attract overseas visitors and sponsors/exhibitors to attend and participate at German trade shows.

Germany

GFT is an international leading provider of IT solutions and services. This role was part of my education and dual studying system with the University, where I had to gain hands on marketing experience and assisted the National Marketing Manager.