Bianca Frails Email & Phone Number

Atlanta, Georgia, United States

Second Helpings Atlanta is a nonprofit food rescue organization whose mission is to reduce hunger and food waste in the Metro Atlanta area by rescuing healthy, nutritious, surplus food and distributing it to those in need. Ask me how you can join our 300+ volunteers and corporate partners to help divert fresh food from landfills and feed those in need.

Atlanta, Georgia, United States

This role supports the development of strategic and tactical messaging to stakeholders across all platforms and media channels, at one of the largest minority-owned engineering and program management firms in the southeast.In addition to communication and branding, Bianca also facilitates CERM’s community engagement initiatives geared towards strengthening and growing the local economy through programs and resources. These initiatives include Workforce Development, STEM Education, and Minority/Female/Small Business participation in the A/E/C industry.

Tucker, Georgia

★ Reinforced corporate identity through branded collateral and internal and external stakeholder engagement.►Managed cross-functional teams, coordinated budget, and activated support to implement corporate, community, education, and workforce development initiatives.►Planned and pursued opportunities for outreach, partnerships, and recognition that shaped and supported corporate strategy and market positioning.►Formated and wrote copy for print and digital media as well as managed online content and social media channels.

Greater Atlanta Area

White-label consultancy facilitating marketing, community engagement, and the development of great ideas.● Support corporate social responsibility initiatives for small to medium-sized businesses by identifying stakeholders and creating/managing programs that further the organization's strategic goals.● Utilize empathy mapping and the design thinking process to create and maintain effective brand identities.● Distill client stories to develop salient brand narratives that align product and service solutions with customer needs.● Measure and report on the effectiveness of marketing and lead gen efforts using tools such as Google Analytics and Marketo, SalesForce, Zoho, and Microsoft Dynamics.

Altanta

Develop, implement, and assess strategies that maximize impact across local and global civic youth leadership programs.● Navigated complex stakeholder relationships to meet the objectives of civic, corporate, and community partners● Managed content marketing and brand identity throughout text, print, and digital media channels.● Designed a program dashboard and identified metrics to establish consistent, objective performance standards.● Increased participant attendance, participation, and completion by an average of 27% over 4 consecutive sessions.● Coordinated an annual conference to establish and maintain an Asset-Based-Community-Development Plan for partner agencies.

Atlanta

Plan, develop, and carry out youth-centered community projects focused on entrepreneurship, training, and mentorship.● Coordinated a network of teachers, administrators, and entrepreneurs to execute an annual high school speaking tour.● Codified speakers’ content into a workshop series of culturally relevant pedagogy that aligned with the GA Department of Education curriculum standards.● Determine time, budget, and contractual obligations and ensure that schedule, cost, and scope are accurately conveyed to the necessary stakeholders.

5445 Meridian Mark Rd. Atlanta Ga, 30342

★Facilitated all B2B and B2C marketing activities during planned absence of Marketing Coordinator.► Identify new primary care providers and arrange meetings and lunches with surgeons to build relationships and facilitate B2B engagement.► Managed website and social media content to increase online engagement by 20% and compiled biweekly progress report for monthly marketing meeting where current and upcoming projects were discussed.►Developed and implemented patient satisfaction survey and interpreted the data to resolveinconsistencies in the quality of service and communication.

Greater Atlanta Area

★Promoted to facilitate the efficiency of store operations. Key responsibilities included team training, ensuring consistency in service, and implementing visual merchandising standards.►Exceeded sales dollar and percentage goals on average of 15% per quarter.►Among the top 5% assistant manager sales book in the district.►Worked closely with market leader on team building and was able to cut new hire training completion time in half over a 6 month period.

Greater Atlanta Area

★Provided excellent sales service to a diverse customer demographic. Also maintained visual standards and managed POS transactions.►Adapted selling techniques to the diverse demographics►Increased customer conversion and retention by focusing on service and building relationships. ►Mastered changing product knowledge weekly to communicate features and benefits to customers other team members.

Greater Atlanta Area

★Managed 5 person advertising team to achieve client goals and objectives by promoting the 2013 Honda Civic Sedan on Georgia State University's campus.►Created artwork and copy for advertisements and promotional material that drove purchase consideration up 10% with in the target market.►Monitored social media presence and promoted a viral marketing pass along that increased awareness of the product and on campus campaign from 60% to 75% post campaign.►Generated over 330,000 impressions through campus media, social networks, and event turnout.

Master Of Business Administration (Mba), Marketing/Marketing Management, 3.7 Gpa

• International Studies: completed 2 semesters at campus in Rome, Italy. • Active Member of Haraya Pan-African Students' Coalition

Bachelor Of Business Administration (Bba), Marketing, 3.3 Gpa

Activities and Societies: America Marketing AssociationCompleted Advertising Certification - included courses in social media and SEO.

Fashion Merchandising