Digital Marketing Specialist
Successfully implemented SEO strategies, resulting in a significant increase in company website trafficContinuously crafting email marketing campaigns through newsletters & blogs, increasing ORs and CTRsmonth-to-monthFulfills design requests from different departments for marketing collateral such as brochures, guides, flyers, email graphics, event programs, proposals etc.Conducts A/B testing on landing pages, CTAs and ads, and uses data gathered to improve conversion ratesCreates social media content (IG Reels/Stories, Twitter, same-day video edits. etc.) that covers company-sponsored events in a way that increases follower count and engagementUpgraded outdated client-facing documents, to revamp and improve brand image, as well as internaldocumentsEnsures brand consistency (visual and messaging elements) throughout different platforms, such as webpages, social media and newslettersLeads monthly marketing meetings with different departments to check in to align goals, review strategies,report notable data analytics, discuss marketing trends as well as facilitate feedback loops