TREAT is my experimental project in connection with food design and theory: I have been working on a complex brand idea since my studies where three divisions merge: FEED, FORM, and FIND. This concept attends to go around and examine the everyday importance and possibilities of edible things, food, meals, and gastronomy in order to provide new alternatives, available for all. The key is: play with food!FEED: I create experimental food products and have many food design collab projects. For example, I designed a taste of the city of Zalaegerszeg in a plate-dessert and thematic food design installation, or I organise TREAT workshops where I invite another specialist to collaborate and make an interactive presentation&dinner on a special topic together, f. e. intuitive eating or bean-to-bar chocolates. FORM: I help various brands in their process of food or menu (re)designing, such as restaurants, cafés, or industrial makers, like Grapoila or ONYX Műhely. FIND: I work with experts in other fields on exciting projects and product development, like designing the perfect porridge bowl with marek műhely. I’m also gastronomical author where I try to examine and present the stories behind the Hungarian gastronomy scene.Sub-projects: - TREAT meet (monthly meet-ups for gastro experts)- TREAT innovate (product development)- TREAT plate (menu planning for restaurants)- TREAT colorize (food coaching for individuals)- TREAT create (catering)- TREAT eat (tastings)- TREAT present (writings, articles about gastronomy)- TREAT educate (presentations)- TREAT make (workshops with guests)- TREAT speak (roundtable talks)- TREAT collect (pop-up deli markets)- TREAT visit (behind the scenes guided tours)

One of the most exciting brands I've joined is Grapoila, a zero waste company producing cold pressed oils, flours, gourmet foods, cosmetics and other products from nuts and seeds. The brand has a global presence and constantly enters new markets - my role is to plan strategy, launch collaborations, support communication and reinvigorate the brand with a fantastic team.Milestones: developing a vegan white chocolate range with Harrer Chocolat, new brand ambassadors, launch of a talent management program, new B2B partners (Michelin starred restaurants, cafés, etc.)

I'm working with the currently reborn Paloma Artspace (former Paloma house) as the new brand manager. This place is a shared showroom space that promotes Hungarian contemporary design and craft arts, where the visitors can meet the designers personally.Over the past months, we have re-branded, organised more events (like Chocolate Festivals with Édes Város) and launched new collaborations to bring back the lost light of the place.

I became an alumni mentor for art & design management students in my alma mater, the Moholy-Nagy University of Art and Design. My aim is to support and encourage my mentored students while helping them to participate more effectively in business. I also work at the university as a teacher.

Working as a brand development consultant with various young brands, on the fields of design, gastronomy and other. I am also the founder of MA•DE – a new community (and a future platform) for artists, designers, theorists and managers.Clients: My Spicy Cup, Reggeli, Franziska, Édes Város, PRÄS, Trafik, Grapoila, Arany Kaviár, MoszkvaTér, UMO, Fabric Chocolate, Hétköznapok, madre, Edison & Jupiter, Csemege, Vivina Café, Anima Project, Farm2Fork, Chill-Time Dessert, Kelet Café, Plantmilkyway, Anjuna Ice Pops, Fodor Mariann food stylist, ONYX Műhely, Fruccola, ZHU&Co. and Nar Gourmet, AME creation, STRUCTURA, Kövecses Bettina, Forrai Ferenc graphic artist, Faraway, Matik, gobi.design, ECO Rent, Mandy Crush

I'm creating online and social media content and working on new campaigns, reflecting on client's goals, needs and style.Brands I work with: Jack Daniel's, Finlandia, Alpro, Jacobs, Omnia, Pickwick, LG, NAK, Magnosolv Sport, Terrán, Citroën, KIA, Direct One, Danone, Auchan, Hungexpo (Sirha Budapest, Utazás Kiállítás, OTTHONDesign, etc.)

As of September 2023, I have the honor to be the brand ambassador of a fast-growing European start-up, Édes Város, based in Budapest. My responsibilities include representing the brand, introducing the scene and partners, organizing various events and campaigns, and launching collaborations, but my main goal is to be a bridge between creators and consumers in the dessert world.

From September 2022 to January 2023, I was a lecturer at BME, running a course on visual communication with Csenge Lantos. My aim was to show the possibilities of the right project management and teamwork and encourage the students to step toward their goals and dreams.

From the 1st July in 2022, I was the assistant brand manager of Attila Menyhárt pastry chef, the founder of Meinhart Patissier. In our collaboration, my tasks were to support his preparation for the World Chocolate Masters final and organize the teamwork around him as well as find new collaboration partners and lead the PR and marketing services.

In 2022 I got a new role at Fészek Részek, the Hungarian furniture design brand of László Bergovecz. My duties were planning and supporting the rebranding processes of the brand as well as offering daily support for the operation.

I joined Piqniq Budapest this year as a patron to help participants in various workshops on how to engage with gastronomy in an unconventional and self-identified way, different from others.

I was also the brand manager of Neongrey, a young and enthusiastic commercial interior & home furniture design studio. We made the brand's debut, then we had been planning the branding, marketing, sales and PR strategies together after the opening event. The biggest project was the very first collection, 3x3, and a collab exhibition with Balázs Csizik photographer.

After a lot of planning, I collaborated with Back2Bag, a new Hungarian sustainable and eco-friendly fashion brand. Their products (bags, garments) are made of elements f. e. textiles, seat belts, air bags) of vehicles' wrecks.Milestones: debut at Design Week Budapest 2018 as an open studio, two presentations at Ajándék Terminál pop-up design fair, two collaboration collections with Sonja Lang fashion designer included a jacket made from painted airbags.

I had been taking part in the daily work of Random Food, a new gastronomical start-up with a lot of freshness and enthusiasm. Random Food is a food ordering platform but with a twist: it helps you to avoid any allergens and maintain your diet with an algorithm that chooses meals for your preferences.

As a brand manager, I was responsible for building both online and offline presence of the jewellery brand BORIBIANKA, elaborating on new brand, marketing and sales strategies, controlling PR communication, copywriting and preparing the presentation of the latest collection named TOTEM, and previous ones (ORIGO and VOICE).

I had been working with Fÿge also - a young, eco-friendly, sustainable kids-wear brand having Hungarian roots thanks to the designer, Loretta Csorba, but based in Copenhagen, Denmark.After we debuted in Hungary last December at Ajándék Terminál pop-up designer fair, we worked on international growth and additional projects.

I temporarily worked with the re-debuted Mástészta food design studio as a project manager. My tasks were organizing and supporting the various events as well as planning the newly defined marketing and sales strategies of the brand.Projects:- CAMOUFLAGE // exclusive chocolate collection- Soundweaving / edible embroidery patterns for Ábrahám Ganz Foundry Collection, Budapest (Design Week Budapest 2019)- Brickmason bites for Neongrey studio opening- Erővonalak / food design installation for Ábrahám Ganz Foundry Collection, Budapest (Design Week Budapest 2018)

I had been working on online and offline communication of the brand and developing PR connections. I collaborated with the founder designer, Zsuzsi Matók for launching a new thematic food course as a theorist and manager too.

Writing and editing confectionery reviews and critics moreover managing social media (Facebook, Instagram) content.

Developing brand management and assisting the daily operation of the brand.My duties were creating long-term brand strategies, keeping in touch with stores and partners, communicating customers at enquiries and online sales, furthermore managing online social media activities.