Anna Bielecka Email & Phone Number

Warsaw, Pl

Warsaw, Mazowieckie, Poland

Warsaw, Mazowieckie, Poland

- Developing long and short-term digital strategy for B2B and B2C target lines based on full funnel activation plans− Planning and managing complex digital media communication strategy including new touchpoints development− E-retail & ecommerce strategy development in line with the brand strategy, cooperation with KAMs and external stakeholders oriented to drive maximum ROAS− Planning digital conquest strategy for gaining new B2B clients (hairdresser salons)− Developing drive-to-salon activities to build awareness and conversions within B2C target group− Shaping brand presence and visibility by creating content within ecommerce partners− Close cooperation with Education & Sales divisions on building relations with clients and developing digital expertise

Warsaw, Mazowieckie, Poland

- Business development by launching and expanding digital activities within full range of possible channels oriented for customer acquisition and supporting monetization of business portfolio- Planning digital strategy based on category data systems, brand studies and actual campaigns results- Leading digital media execution for 13 priority brands – campaigns planning, coordination, optimization- Launching non-standard digital activities for pharma industry (e.g. geotargeted ads in apps) - Developing rich-content product pages incl. implementation within partners pages (e-pharmacies)- Responsibility for digital budget decision and allocation process- Sales team strategic support in cooperation with e-pharmacy partners with sales (conversions/ purchases) as a main KPI- Campaign materials management for all digital platforms Top achievements:- Launched and developed brands digital visibility from the scratch in paid media including non-standard activations- Achieved brands visibility growth across planned media channels (websites position & traffic, ad recall growth in SoMe, engagement/clicks/impressions/reach growth)- Sales growth by average of 83% with developed digital activities within e-pharmacies

- Planning long and short-term digital strategy in line with global guidelines, brand KPI’s and market data analysis followed by proven track record- Developing full funnel end to end campaign activation plans- Developing and executing complex digital mediaplan, taking a lead on multichannel media planning - Local deployment of regional strategy across digital ecosystem of owned, earned and paid channels- Shaping the visibility of Triumph brand online in Poland and supporting 5 East countries - Czech Republic, Slovakia and Baltic region- Planning and coordinating paid digital media activities including paid social media, Google environment and external media (e.g. display and programmatic campaigns) as well as providing non-traditional marketing inclusive of: social commerce, content marketing, native advertising, influencers- Oriented to drive maximum ROI by planning various campaigns across the different touchpoints in the respective customer decision journey- Responsibility for budget decision and allocation process- Supporting e-commerce team with strategy development ideas for reaching sales goals- Driving distribution for Triumph owned digital platforms and campaign materials within East region- Supporting brand, retail and VM divisions in consistent 360o campaigns planningTop achievements:- Planned, developed and implemented new way for cross channel campaigns in retail including geotargeted mobile activities, search and social tools for footfall growth support- Developed and implemented new way of lingerie brand promotion in digital based on ads targeted on men optimized for conversions

Warsaw, Masovian District, Poland

Key Clients: Żywiec Zdrój, Link4, Samsung.Responsibilities:- independent management of strategic-creative projects in scope of social, digital, interactive, ATL- brief and strategy execution- creative – production process coordination- project materials preparing: budgets, timetables, briefs, activation scenarios- ongoing cooperation, supervision and tasks distribution among other divisions - information flow coordination between teams- application of the principles and tools for digital campaigns- ongoing communication with clients – relationship building

Warsaw, Masovian District, Poland

Key Clients:Coty (Calvin Klein, Rimmel London, Sally Hansen), Gedeon Richter (OTC i Rx), Gerlach, Grecos Holiday, LuxMed, P&G (Braun), Sygma Bank, Eurocash, Volvo, Walmark, Mazurkas, Gruper, PKO, ING, Hoop, Hasbro, WhirlpoolResponsibilities:- supervision and implementation of digital activations & media campaigns: WoMM, social media, display, consumer activations- infleuncer marketing service development- project teams management - Creative, Strategy, Production, Media teams, cooperation with media houses- co-creation of digital strategies for clients- clients development, creation of auction offers, co-presenting offers- co-creation of contracts with clients & partners- responsibility for the quality, timeliness and profitability of projects- recruitment and management of new employees, managing the team of 2 project managers- schedules and budget execution

Warsaw Area, Poland

Key Clients:Orbis S.A (Accor), WyjątkowyPrezent.pl, Motoricus S.A., VercoResponsibilities:- media relations (press conferences organization, press releases editing,reporting, creating recommendation presentations for clients, experts positioning)- event PR (investment openings, special events, ambient PR, product launches)- strategy development due to plans to introduce new products / services- co-creation of strategies and auction offers - new business activitie- crisis management team support

Master'S Degree, Strategic Management

Bachelor'S Degree, Sociology