Mike Biggs

Mike Biggs Email and Phone Number

Senior level sportsbiz, branding and international business development exec with varied corporate experience and as a sole practitioner. Co-creator and ongoing developer of the Jani-King Towel golf marketing program. @ Jani-King International, Inc.
Mike Biggs's Location
Dallas, Texas, United States, United States
Mike Biggs's Contact Details
About Mike Biggs

35+ years of experience in sports marketing and international business development through the “connecting dots” nature of relational sales and networking; corporate partnership development; event creation; and athlete media, marketing, branding and PR management.Have served a variety of roles within golf agencies and associations, an international franchisor and as founder of own sports marketing and communications firm. Responsibilities and duties have included the areas of business development, athlete and sponsor relations, corporate partnership sales and activation, athlete personal and business branding, international territory development, event management, media and public relations (both traditional and social), digital marketing, writing and editing.

Mike Biggs's Current Company Details
Jani-King International, Inc.

Jani-King International, Inc.

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Senior level sportsbiz, branding and international business development exec with varied corporate experience and as a sole practitioner. Co-creator and ongoing developer of the Jani-King Towel golf marketing program.
Mike Biggs Work Experience Details
  • Jani-King International, Inc.
    Senior Vp, Global Development & Sports Partnerships
    Jani-King International, Inc. Aug 2011 - Present
    Addison, Tx, Us
    Oversee the sports and entertainment venue specialty division featuring more than 60 partnerships and 90 venues. This has grown from approximately a dozen partners and venues in 2011 when the company decided to focus on developing this market on a larger scale. In addition to creating venue cleaning revenue opportunities for Jani-King regions, current role directs national utilization of sports and entertainment marketing assets to maximize B2B opportunities primarily through the landscape of professional golf. Current partnerships include several national sports and entertainment organizations in the venue management space and golf industry for brand awareness and B2B asset value; the “Jani-King Towel” program with caddies on the PGA Tour and beyond; management of PGA Tour player sponsorships and associated corporate programs; (all numbers approximate) 15 partners in the four major US sports leagues (NFL, NBA, MLB, NHL); four partners in the MLS; 10 Division I university partners; 15 MiLB partners; six AHL partners; more than a dozen multi-purpose venue partners; and a variety of other strategic relationships.In June 2022, assumed additional role of global business development through the sale and transition of existing corporate territories into new ownership; and re-engagement of company efforts to expand into new worldwide markets. Currently responsible for maintaining business development relationships in Belgium, Dubai, France, Greece, India, Ireland, New Zealand, Portugal, Saudi Arabia, Singapore, Spain and the United Kingdom.
  • Wasteland Creative Llc
    Founder/Sole Consultancy
    Wasteland Creative Llc Jan 2001 - Present
    (From 2001-2004, operated under the name "Sports Communications Group")Managed media and public relations for agencies Hambric Sports and Links Sports including 15 PGA Tour players such as former British Open Champion Justin Leonard and former PGA Champion David Toms.Directly developed and managed content while working with outside vendors in design and creation of web sites for PGA Tour players Justin Leonard and Rory Sabbatini.Worked with PGA Tour Productions to develop corporate marketing video and worked with outside agency to develop promotional materials for Justin Leonard.Supported client corporate partner executive teams with media and public relations for endorsements and appearances.Managed media and public relations activity for Juvenile Diabetes Research Foundation and its annual golf fundraiser hosted by LPGA Tour player, Kelli Kuehne. Partnered with Squires Sports Group to manage corporate sponsor relationships.Provided public relations support to Premier Sports Marketing on behalf of NHL player clients such as Derian Hatcher, Marty Turco, Brenden Morrow, Richard Matvichuk and Sergei Zubov.Managed content for official web site of Mike Modano on behalf of Springboard Agency.Copy editor of "Emmitt -- Run With History" book published by The Calvert Group.Consulted with GoodWorks Entertainment on production of television show pilot, “Above the Game” featuring Cal Ripken Jr. Served as liaison to Ripken Baseball and coordinated on-site location details.Co-produced “Common Heart” CD and two-night concert event at the Majestic Theater with recording artists Shane & Shane and Kari Jobe, along with local independent artists in the Dallas/Ft.Worth area.
  • Hambric Sports Group
    Vice President Of Media And Public Relations
    Hambric Sports Group Jul 1996 - Dec 2000
    Worked for Cornerstone Sports which was acquired by Gaylord Entertainment and became Gaylord Sports. Later, it was sold to LaGardere which is now SPORTFIVE. Cornerstone Sports was founded by Rocky Hambric who currently owns Hambric Sports Group.Managed media and public relations for agency clients such as major champions Phil Mickelson, Corey Pavin, Larry Nelson and Mark Brooks.Managed media and public relations efforts for company, including external brand imaging for transition to Gaylord Sports after corporate acquisition.Wrote and co-designed first official website for Phil Mickelson in conjunction with IBM Interactive Media.Represented Phil Mickelson on-site at The Masters for launch of IBM sponsorship relationship and web site.Worked with PGA Tour productions to develop corporate marketing video for Phil Mickelson and Rocco Mediate.Wrote speeches and developed speaking points for clients as needed (charity functions, banquets).
  • Golden Bear International
    Manager Of Media Relations
    Golden Bear International Jul 1992 - Feb 1996
    North Palm Beach, Fl, Us
    Served on media relations team for Jack Nicklaus.Oversaw editorial management of corporate marketing materials, newsletters and player guides.Managed media and public relations campaign for the launch of Nicklaus Golf Equipment.Co-managed media and public relations activity with client sponsors at the Wendy’s Three-Tour Challenge, Diners Club Matches and Shell’s Wonderful World of Golf series.Managed media and public relations for sports management clients such as NFL players Steve Everitt and Shane Matthews, and PGA Tour players such as Lee Janzen and Hale Irwin.
  • Pga Of America
    Media Relations Specialist
    Pga Of America Aug 1990 - Jun 1992
    Frisco, Texas, Us
    Assisted media operations for the 1991-92 PGA Championships and 1991 Ryder Cup Matches.Directed media operations for the PGA Junior Championship and various national club professional events.Wrote speaking points for senior executives (news conferences, tournament functions).Managed promotional efforts for the PGA Player of the Year and Vardon Trophy.Expanded the PGA Media Guide, doubling the size of the publication.
  • O'Colly
    Lead Sportswriter/Columnist
    O'Colly Aug 1986 - Dec 1989
    Stillwater, Ok, Us
    Lead sportswriter and columnist for Oklahoma State campus newspaper.Winner of five-state award for "Best Game Story" for coverage of Bedlam basketball.
  • Oklahoma State University
    Sports Information Graduate Assistant
    Oklahoma State University Jan 1989 - May 1989
    Stillwater, Ok, Us
    Sports information graduate assistant with primary focus on Oklahoma State baseball (PA announcer and wrote news wire reports).
  • Oklahoma Outlaws
    Assistant To President/Owner
    Oklahoma Outlaws May 1983 - May 1984
    Part-time assistant as a high school student to team president and owner of USFL franchise.

Mike Biggs Skills

Social Media Sports Management New Business Development Social Networking Public Relations Writing B2b Marketing Corporate Partnership Development Copy Editing B2b Marketing Strategy Sports Marketing Business Development Social Media Marketing Sponsorship Marketing Sports Microsoft Office Negotiation

Mike Biggs Education Details

  • Oklahoma State University
    Oklahoma State University
    Journalism And Public Relations

Frequently Asked Questions about Mike Biggs

What company does Mike Biggs work for?

Mike Biggs works for Jani-King International, Inc.

What is Mike Biggs's role at the current company?

Mike Biggs's current role is Senior level sportsbiz, branding and international business development exec with varied corporate experience and as a sole practitioner. Co-creator and ongoing developer of the Jani-King Towel golf marketing program..

What is Mike Biggs's email address?

Mike Biggs's email address is mi****@****aol.com

What is Mike Biggs's direct phone number?

Mike Biggs's direct phone number is +190948*****

What schools did Mike Biggs attend?

Mike Biggs attended Oklahoma State University.

What skills is Mike Biggs known for?

Mike Biggs has skills like Social Media, Sports Management, New Business Development, Social Networking, Public Relations, Writing, B2b Marketing, Corporate Partnership Development, Copy Editing, B2b Marketing Strategy, Sports Marketing, Business Development.

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