Managing communication and media for the United States Agency for International Development (USAID)'s Building Healthy Families Activity (BHFA) Program in Pakistan, in partnership with Pathfinder International, Chemonics International, Greenstar Social Marketing, and Research and Development Solutions.Responsibilities:• Policy and Strategic Communication• Development Communication• Public Relations• Press and Media Management• Digital Media strategy• Family Planning Advocacy • MNCH, WASH and Nutrition Advocacy• Multi-level Social and Behavioral Change Communication • GBV and Women Empowerment Advocacy • Nationwide program implementation and coverage of success stories.• Production of Media Material for the program, Research and Development

Head of communications at RSPN, overseeing different projects as communication in charge. 1. Education Cannot Wait, Multi Year Resilience Programme 2. UNFPA, Husband Schools3. UNFPA SMK-RHR 4. BMFG, BEP Rural Market Test 5. DAFPAK 6. GDIS CHWs Vs Phonecast 7. USAID funded Building Healthy Families in Pakistan 8. UN Women – WSER9. Telenor Microfinance project

- Working on the United Nations Sustainable Development Goals 2030 - Policy and Advocacy- Research and Development

Responsibilities:• Policy and Strategic Communication• Corporate Communication• Development Communication• Public Relations• Press and Media Management• Digital Media strategy. Women Empowerment AdvocacyProjects and Achievements: • White Ribbon Pakistan, Pink Ribbon Pakistan, Women Empowerment • Initiated the pioneering Corporate Workplace Gender Inclusion Award Program in Pakistan.• Established strategic partnerships with Government Regulators, including NEPRA, FBR, SBP, SECP, HEC, PTA, OGRA, CCP, and CAA.• Established valuable corporate alliances with financial institutions and leading businesses in Pakistan, including FPCCI, RCCI, LCCI, ICCI, KCCI, Nishat Textile, PASHA, IBP, Packages Limited, Coca Cola, Azhar Group, and more.• Collaborated with prestigious academic institutions such as LUMS, GCU, LCWU, and PU for various programs.• Successfully led a comprehensive rebranding effort for White Ribbon Pakistan, aligning our mission with corporate sector objectives.• Collaborated Closely with Digital Media Platforms to Advance Program Initiatives.• Developed policies and strategies to guide these programs, defining our vision and the path forward.• Expertly scored and managed these partnerships for diverse Programs.

Communication for DevelopmentCampaign StrategistAdvocacygender diveristy Media and Communications

Projects:• Lead Programme Strategist at White Ribbon Gender Inclusion at Workplace Programme • Lead Programme Strategist at White Ribbon Corporate Award Programme• Rebranding of White Ribbon Pakistan Responsibilities: BrandingRelationship Building Corporate CommunicationPress and Media Management Program Management Strategic CommunicationDigital Media StrategyPolicy and AdvocacyWomen Rights Campaigns

UNESCO - Lahore Museum Project