• Heading inbound operations and supervising the SEO team as the Director for Inbound Marketing, reporting directly to the CMO and CEO. • Leading a dynamic team of 70+ professionals, representing 100% business growth through organic channels within the first year. • Overseeing a portfolio that represents 40%+ of the entire business and revenue. • Increased website traffic by 87% through SEO optimization and content marketing strategies.• Increased inbound leads by 157% through strategic marketing initiatives, contributing to business growth.• Achieved a 167% increase in organic search rankings for targeted keywords through SEO initiatives.• Reduced customer acquisition costs by 147% through efficient lead generation and conversion rate optimization.• Generated substantial revenue from software category launches within a year and a half.• Successfully managed a departmental budget of $450,00, achieving a ROI of ~500%.

• Developed and implemented a comprehensive Marketing and Growth Strategy, driving a 40% increase in client acquisition and expanding the firm's market reach across multiple regions.• Generated a 35% increase in High-Net-Worth Individual (HNWI) leads through targeted Facebook Ads, PPC, SEO, Email, and Content Marketing campaigns, optimising customer acquisition channels.• Led the MARCOM function, managing a team of 8, and successfully executed marketing campaigns that contributed to a 50% growth in brand awareness and client engagement.• Planned, executed, and optimised digital campaigns (SEO, SEM), improving lead conversion rates by 30% and enhancing customer journeys through Google Analytics and other digital tools.• Enhanced online presence by optimising the firm's website and digital assets, resulting in a 45% increase in organic traffic and a 20% improvement in search engine rankings.

• Managed an international team spanning Singapore, Germany, and the US, overseeing collaborative efforts in marketing strategies and operations.• Developed and executed a Web 3 Marketing strategy for niche products including WEOM, WRLD Bazaar, Land Portal, and WRLD Token, focusing on SEO campaigns, brand awareness, user-generated content marketing, persona-based targeted marketing, partner marketing, and video content production.• Successfully grew the Discord community by 247% over a period of 6 months through engaging initiatives such as AMAs, giveaways, and community-building activities, fostering a vibrant and active user base.• Implemented marketing activities across platforms including Reddit threads, Quora questions, Telegram groups, and monthly dossiers to enhance visibility and community engagement.

• NXT is a COVID-aware smart workplace solution• Developed and implemented a comprehensive Marketing Strategy and Assets, including a microsite, marketing collateral, SEO optimization, email marketing campaigns, PR initiatives, and content creation, resulting in a 126% increase in organic traffic and an improvement in brand visibility over a period of 6 months.• Executed integrated marketing campaigns and evaluated their effectiveness using Google Analytics and Data Studio, achieving a 25% increase in conversion rates and optimising ROI across digital channels.• Conducted Regression Analysis to forecast conversions and devised a data-driven pricing strategy and subscription plans, resulting in a 65% increase in average revenue per user (ARPU) and enhanced customer retention.

• Led digital campaigns (SEO, SEM), boosting organic traffic by 30% and conversion rates by 25% using Google Analytics and Salesforce CRM for improved customer journeys.• Spearheaded Salesforce CRM integration, improving sales pipeline efficiency and increasing lead conversion by 20%. • Managed WRLD rebranding, including a website overhaul, resulting in a 40% increase in brand recognition and 35% growth in user engagement. • Oversaw MARCOM team, driving brand messaging and digital collateral creation, leading to a 50% rise in developer engagement with the eeGeo SDK.

• Mobilink, Pakistan's largest telecom services provider with a customer base of 3.8 million and annual revenues exceeding USD 1 billion.• Drove digital marketing efforts, generating a turnover of Rs. 60 million and achieving a 25% increase in customer acquisition through targeted campaigns and engagement strategies.• Created digital content (infographics, case studies, explainer videos), resulting in a 40% boost in customer engagement and a 35% increase in brand visibility.• Initiated and executed case studies and animated videos for BSD products, enhancing customer insights and driving a 20% increase in product interest.• Developed and executed digital marketing campaigns to promote products via online platforms.• Educated existing customers on product functionality and engaged potential customers with discussions on technology and business trends.• Managed online media buying and digital ad campaigns using Google Ads, Facebook, LinkedIn Ads, and third-party ad servers.• Produced diverse content formats, including infographics, case studies, industry news articles, explainer videos, surveys (email & social media), product promotions, email and SMS campaigns, and event coverage.• Gained comprehensive experience in social media marketing, leveraging blogs, microblogs, video/photo sharing, and viral campaign management.• Led the monthly content calendar for Facebook, Twitter, and LinkedIn.

• Abacus Consulting is Pakistan's largest consulting firm with a diverse range of services in consulting, technology, and outsourcing.• Led social media efforts, managing content and campaigns for Facebook, Twitter, and Google+, resulting in enhanced brand presence and customer engagement.• Compiled 'Abacus Legacy', a comprehensive history of the company, showcasing its milestones and growth.• Scripted and coordinated the production of the *Abacus Corporate Documentary*, enhancing the company's corporate communications.• Developed and maintained the official Wikipedia page for Abacus, increasing online visibility and credibility.• Spearheaded communication design and collateral development for key projects and events.• Managed the Abacus Silver Jubilee, a multi-million rupee event, overseeing logistics, communications, and promotional activities.• Issued official statements and briefs from the President's Office, ensuring timely and accurate communication.

• Issued press briefs to maintain media engagement and ensure timely communication of company news.• Handled internal communications, facilitating the smooth exchange of information between departments.• Routed information from the Head Office to other business centers and offices, ensuring consistent messaging.• Managed branding for sponsored events, ensuring alignment with corporate identity and maximizing visibility.• Managed and updated content on the official company website, keeping it relevant and reflective of the company's current offerings.

• Negotiated and finalized sponsorship deals, securing crucial financial and in-kind support for the event.• Developed and executed comprehensive marketing and branding strategies to enhance event visibility and engagement.• Managed additional responsibilities, including overseeing ceremonies and communications on the event day, ensuring smooth execution.

• Authored press briefs and press releases for new services and upcoming features, enhancing audience engagement and brand communication.• Scripted animation projects and videos, contributing to high-quality visual content for the platform.• Created teasers, spoilers, and short descriptions for upcoming videos and animations, driving anticipation and viewership.

• Contributed to the Sunehra Dor Project, focused on overhauling the company's franchise system to improve operational efficiency.• Assisted in the rebranding of FMC Shops, playing a key role in revamping brand identity and customer experience.• Participated in designing new policies for franchise outlets to standardize operations and enhance performance.• Collaborated with vendors to execute Above-the-Line (ATL) and Below-the-Line (BTL) marketing activities, ensuring effective promotional strategies.