• Successfully transitioned from Customer Relationship Manager to Business Relationship Manager, showcasing adaptability and a deep understanding of customer needs.•Spearhead business enhancement initiatives with existing clients, ensuring satisfaction and fostering long-term partnerships.•Proactively develop and implement strategies for new customer acquisition, contributing to the expansion of the client base.•Proficiently prepare and track marketing budgets, optimizing resource allocation for maximum return on investment.•Implement robust Key Performance Indicators (KPIs) and controls, providing valuable insights for strategic decision-making.•Plan and execute impactful customer development programs, driving engagement and loyalty.

• Setting customer expectations and revenue goals for the team.• Setting of customer acquisition target and its action plan for the team.• Developing plans to address customer-specific needs.• Working towards a strong relationship development between the company and the customers.• Planning strategies for customer retention and conflict resolution.• Overseeing the activities which are being done on each customer and the business being generated out of them.• Planning for cross-selling products to the customer and to maximize business out of each customer as per their potential.• Planning of different activities and strategies for timely business retention from the customers.• Taking feedback from customers by monthly/quarterly meets to ensure their satisfaction with the company.• Overseeing the activities of the sales team.• Develop and oversee control systems to prevent or deal with violations of legal guidelines and internal policies• Evaluate the efficiency of controls within the team and improve them continuously• Review the work of colleagues when necessary to identify any gaps or issues and provide advice or training to counter them

• Extensive work on demand planning and forecasting in liasoning with Supply chain and Production planning teams.• Analysis and monitoring of KPIs related to marketing KPIs related to planning, budgeting, profitability and Sales analytics.• To plan for timely revision in product pricing and discount related decisions in close liasoning with Sales and Finance teams.

• Management of distributors related matters including their inventory replenishment, account receivables & settlement of disputes/claims.• Preparation of stock requirement forecast reports at the month end.• Preparation of quarterly sales targets for every zone and each station within it.• Preparation of bi-weekly & monthly sales reports, sales comparisons and in-depth analysis reports followed by a forecasting report for upcoming month/week.

• Worked with team of 40 people from diversified backgrounds belonging to 15 different countries.• Was responsible to conduct interviews with foreign travelers.• More focus was towards teamwork rather than individual work.