HELPING BUSINESSES CREATE PERCEPTIONS,CHANGE PERCEPTIONS AND DRIVE TOP-LINE GROWTH.We drive clients' business by developing the strategies, programs and messaging that communicate companies' stories in more creative, impactful and persuasive ways. Offering decades of experience in creating relevant, effective messaging – in mobile, digital, social and traditional media, plus public relations – for a wide range of clients in healthcare, financial services, automotive, technology, travel and vacation rental, along with other challenging categories.• Founded Persuasion Agent as a virtual marketing consortium, bringing together exactlywhat clients need, but only when they need it. Partners and members work from theirown homes and offices keeping overhead extremely low and ensuring that our Clients'costs don't go to cover space, staff, or skill sets that they don't need for their specificproject.• Achieved number one organic search position on Google for Mikart Pharmaceuticals byincreasing the efficiency/effectiveness of their website, updating content, transferringthe site to WordPress, introducing CSS and increasing SEO.• Increased same store sales by 15% for a retail client by creating their first website, online ordering system and social media program.• Created customized, integrated marketing strategies and campaign plans for 21 financial institutions to introduce a new digital wallet app while consulting for a leading FinTech company.If your company needs more top line revenue, get more persuasive marketing. Contact me at: Bill@PersuasionAgent.com or visit https://www.PersuasionAgent.com

After four months as a consultant I was hired full-time as Director of Consumer Marketing and after another four months promoted to Vice President of Marketing and made a member of the executive leadership team. Responsible for B2C Marketing, B2B Marketing, Digital and Social Marketing, SEM/PPC and Lead Generation, plus PR and Research. Led an internal marketing team of thirty, plus outside agencies with a budget of $30 million.RentPath is a leading 2-sided, digital marketplace connecting millions of consumers with apartments, condos and houses for rent through its network of websites available via desktop, mobile devices, or apps. RentPath’s category-leading brands include Apartment Guide, Rent.com, Lovely, Rentals.com, and RentalHouses.com. RentPath is the largest provider of digital marketing solutions to the rental industry.• Marketing member of executive team that set a new record for the company by attracting 10 million unique visitors per month as of March 2016, a new record for the company, with almost 7 million of those visitors via mobile devices. • Also delivered 46 percent more leads from prospective renters than the No. 2 apartment listing network over the past two years. • Developed Rent.com's first consumer digital advertising campaign driving site visits at acost comparable to PPC rates.• Consolidated SanFrancisco and Atlanta Marketing departments, optimizing staffing andworkflow while reducing overhead by $250,000.

Developed market, business and competitive research/insights to drive brand strategy and positioning. Launched numerous integrated marketing programs across multiple industries, including: B2B, B2C, Healthcare, Financial Services, Technology, Business Services, Automotive and more. Consistent track record of results in double-digit revenue, ROI, and customer/account gains with broad portfolio of companies that includes: Avivia Health, McKesson, Equifax, Powerware, Comsys, Porsche, AutoTrader.com, Cooper Lighting and others.• Produced 239% higher ROI for key Equifax identity theft prevention digital advertisingprogram by uncovering consumer hot button and redirecting ad messaging.• Generated over 500 B2B sales leads in 60 days for Avivia Health by creating their first leadgeneration and marketing automation program combining Silverpop lead nurturing withtheir Salesforce CRM.• Achieved 40% increase in Fortune 500 customer base for Comsys IT staffing in six monthsafter launch of ad campaign repositioning them as the “one-call” nationwide resource forFortune 500 companies with complex IT implementation requirements.

Co-Owner of a fine art gallery in the Buckhead area of Atlanta for over 5 years. The gallery received recognition for its support of local, regional, national and international artists in both realistic and abstract styles.• During the Atlanta 1996 Olympics, the gallery hosted a critically-acclaimed exhibit titled "Georgia to Georgia" incorporating work of artists from the state of Georgia and from the Georgian Soviet Socialist Republic. Until late 1991, the Republic of Georgia was still controlled by the Soviet Union and much of the work by these artists could not be shown publicly in their own country until the last few years.

Integrated marketing, strategic planning and creative development for a new company that acquired and rolled-up five operating divisions. • Led the first integration of marketing programs for clients including database modeling, direct mail, inbound/outbound telemarketing, website tracking and fulfillment for Xerox, Sovereign Bank, HotOffice, Call Sciences and other clients.

Hired as a consultant to temporarily replace a VP during an extended leave. Completed 6 month consulting project managing 11-member Delta Air Lines account team responsible for $60 million advertising budget. • Spearheaded advertising rollout of Delta Express across 6 new markets, with sales surpassing targets by 5-17%. Offered permanent Vice President position and recognized with BBDO “Star” Award for exceptional performance.