Marketing and creative strategy, including brand experience, digital-mobile-social profiles, and management of large-scale web presence for both B2C/B2B fortune 500 companies. Rich media development and distribution (video, promotion), SEO/SEM, and CRM / lead management integration.

Marketing/Creative lead, Brand and Digital strategist, and new business development for B2C/B2B clients including Tiffen, Steadicam, Lowel, Adorama, Latham, PNY and many others.Oversaw all online initiatives, including redevelopment of international web presence for Latham (redesign of 12 brand sites for smart devices), integration of sites with lead generation systems and CRM, creation of social media platforms and extended social implementation plan, integration with PR, traditional and trade components.

Finally, a B2B marketing handbook for the digital age!Having trouble gaining traction with your business-to-business marketing strategy? Fret no more. From a B2B marketing expert who's consulted both Fortune 500 companies and aggressive startups, learn what's necessary to catapult your company into the spotlight through both digital and traditional means. B2B A To Z will explain: • How to create advertising that brands your product or service smartly and breaks through the clutter. • How the new tools of the trade, from social marketing to video, web to mobile, have changed the way marketers need to plan. • How LinkedIn, Slideshare, Twitter, Flickr, Facebook, PRWeb, and Blogging can expand your reach to your target audience. • How Fedex and UPS bridged the gap with creative B2B campaigns and what can be learned from them. • How building a category or market-focused website will give you great flexibility and put you on a page one organic Google search. • How to stay ahead of the competition with lead-generating campaigns that use every tool (from traditional to digital) — and the logic behind why they work. From the trenches of the marketing business and for a clientele that’s included Canon, Chase, Capital One and more, B2B A To Z gives away the secrets on how successful B2B marketing can be accomplished for any company, with any product or service, and on any budget. "If you want to grow your business, you need to adopt the strategies Bill outlines in this book."David Meerman Scott, bestselling author of The New Rules of Marketing and PR, now in over 25 languages from Bulgarian to Vietnamese."Blaney does a fantastic job of synthesizing traditional and digital marketing tactics and strategies and making them relevant for B2B marketers."Ivana Taylor,Small Business Trends"It was written in the stars that a man named Bill Blaney would write the best B2B marketing book ever!"George Lois

Full-service marketing communication agency specializing in technology, networking and product-based advertising and promotion. Clients included Canon, Ikegami, and Miura, among others.Developed the digital, interactive, SEO and social media services for the company. Created and managed HDCameraGuide.com and turned it into a 39,000 a month market-specific website for our clients.Managed PPC, developed CMS responsive web presence, and created industry related material for all of Canon's product lines.

Sr. VP, Creative Director - New York. Oversaw national campaigns for TNT, Showtime, A&E, NBC, MSNBC, CNBC and others, including branding, advertising, promotion and online initiatives for NBC Olympic games.