Rosie Applications is a leading National web and mobile eCommerce provider for grocery wholesalers, distributors and retailers.* Responsible for identifying the online shopping needs of prospective retailers with our established business relationship with ROFDA as a preferred eCommerce solution for their members.* Developed and presented a customized online shopping solution that incorporates Rosie's proprietary technology that reduces labor cost and empowers the retailers business… Show more Rosie Applications is a leading National web and mobile eCommerce provider for grocery wholesalers, distributors and retailers.* Responsible for identifying the online shopping needs of prospective retailers with our established business relationship with ROFDA as a preferred eCommerce solution for their members.* Developed and presented a customized online shopping solution that incorporates Rosie's proprietary technology that reduces labor cost and empowers the retailers business through our data-driven tools, omni-channel marketing and in-store transaction history. Show less

Charged with securing service agreements of a digital shopper marketing solution designed to increase shopper engagement, loyalty and value. The patented single platform technology provides an interactive digital circular, recipes, coupons and ad distribution network. The digital solution also delivers targeted/personalized promotions based on a consumers shopping behavior. • Identify prospective clients and create a customized digital solution that seamlessly integrates the major… Show more Charged with securing service agreements of a digital shopper marketing solution designed to increase shopper engagement, loyalty and value. The patented single platform technology provides an interactive digital circular, recipes, coupons and ad distribution network. The digital solution also delivers targeted/personalized promotions based on a consumers shopping behavior. • Identify prospective clients and create a customized digital solution that seamlessly integrates the major components of the platform between website and mobile platforms, in conjunction with an ad distribution network and revenue share program. • Responsible for the negotiation of service fees and the procurement of service agreements with grocery retailers and wholesalers, such as: Roundy’s, Raley’s, Sprouts Farmers Market, Redner’s Markets and Mitchell Grocery Wholesalers. Show less

Provided grocery retailers with loyalty marketing and CRM solutions with real-time/in-lane delivery of targeted messages and promotions, point balances or fuel rewards at the point of sale. Retailers offering customer loyalty programs benefited from increased sales and profitability. • Created programs and worked closely with retailers that included Lowes Foods, D’Agostino and Foodtown to deliver consumer specific marketing programs through comprehensive services including planning… Show more Provided grocery retailers with loyalty marketing and CRM solutions with real-time/in-lane delivery of targeted messages and promotions, point balances or fuel rewards at the point of sale. Retailers offering customer loyalty programs benefited from increased sales and profitability. • Created programs and worked closely with retailers that included Lowes Foods, D’Agostino and Foodtown to deliver consumer specific marketing programs through comprehensive services including planning, testing, launch, marketing, technical support and advanced data analytics. • Integrated the proprietary software technology with the retailers network and POS controller, allowing for segmenting shoppers by attributes, such as spend level, trips, purchases and location. Capturing shopper, loyalty card and item level purchase data at the point of sale enabled the client to address the specific needs of their respective loyalty marketing initiatives and realize increased customer loyalty and basket size. Show less

Responsible for procuring network contracts of the ‘Endless Aisle’ Service, a customized e-commerce application and fulfillment solution that enabled retailers and manufacturers to offer an expanded assortment of regional, international, specialty and hard-to-find products. • Presented a customer relationship management solution, designed to increase sales, customer satisfaction and loyalty while reducing the inherent costs and resources associated with the clients established internal… Show more Responsible for procuring network contracts of the ‘Endless Aisle’ Service, a customized e-commerce application and fulfillment solution that enabled retailers and manufacturers to offer an expanded assortment of regional, international, specialty and hard-to-find products. • Presented a customer relationship management solution, designed to increase sales, customer satisfaction and loyalty while reducing the inherent costs and resources associated with the clients established internal special item request search process. • Expanded retailer client base through network contracts with major retail corporate headquarters, such as: Winn-Dixie, Food Lion, Harris Teeter, A&P, Marsh, Price Chopper, Food City, Lowes and Weis Markets. Show less

Managed the sales, marketing and administrative functions of an exclusive patented electronic loyalty marketing network, delivering database targeted solutions in a single seamless platform via the Internet and server based interactive multimedia in-store terminals.• Secured retailer contracts and implemented innovative programs, designed to meet the strategic marketing objectives of major retailer grocery corporate headquarters, located throughout the eastern region. Clients included… Show more Managed the sales, marketing and administrative functions of an exclusive patented electronic loyalty marketing network, delivering database targeted solutions in a single seamless platform via the Internet and server based interactive multimedia in-store terminals.• Secured retailer contracts and implemented innovative programs, designed to meet the strategic marketing objectives of major retailer grocery corporate headquarters, located throughout the eastern region. Clients included Publix, Food Lion, A&P, Shaw’s, Giant Eagle, Acme Markets, Harris Teeter and Weis Markets.• Delivered consumer package goods manufacturer database targeted promotional contracts, created to achieve mutual sales objectives. Clients included Kellogg’s, General Mills, PepsiCo and Coca-Cola. Show less

Responsible for the marketing and sales objectives of an electronic targeted in-store medium to major retail corporate headquarters and respective divisions that included Winn-Dixie, Food Lion and Kroger. • Expanded company retailer supermarket base by improving sales and productivity through the introduction of a multifaceted marketing methodology, resulting in the acquisition of new regional chain accounts. • Developed and implemented pricing models, retailer policies and marketing… Show more Responsible for the marketing and sales objectives of an electronic targeted in-store medium to major retail corporate headquarters and respective divisions that included Winn-Dixie, Food Lion and Kroger. • Expanded company retailer supermarket base by improving sales and productivity through the introduction of a multifaceted marketing methodology, resulting in the acquisition of new regional chain accounts. • Developed and implemented pricing models, retailer policies and marketing strategies designed to support the Account Executives prescribed corporate sales and marginal income objectives. Show less

Sales Director Developed quality partnerships employing strategic vision, conceptual selling and consistent execution to Publix and Winn-Dixie corporate headquarters. Professional accomplishments included a national recognition as a Top Sales Incentive Trip Award Recipient, 1987-1990. Sales Award destinations included: Waikoloa, Hawaii, St. Thomas, Virgin Islands, Kauai, Hawaii and Vancouver, British Columbia.• Orchestrated an innovative vertical sales re-organization, resulting in… Show more Sales Director Developed quality partnerships employing strategic vision, conceptual selling and consistent execution to Publix and Winn-Dixie corporate headquarters. Professional accomplishments included a national recognition as a Top Sales Incentive Trip Award Recipient, 1987-1990. Sales Award destinations included: Waikoloa, Hawaii, St. Thomas, Virgin Islands, Kauai, Hawaii and Vancouver, British Columbia.• Orchestrated an innovative vertical sales re-organization, resulting in increased sales and productivity at the corporate headquarters and retail store level.Account Executive Coordinated and implemented promotions designed to achieve mutual sales objectives for Kraft USA and Publix Supermarkets throughout the state of Florida.• National Recognition as a Top Sales Incentive Trip Award Recipient, 1984-1985. Sales Award destinations included Acapulco, Mexico and Montego Bay, Jamaica Show less