Over the last 15 years I've been working on maintaining and growing business in Thailand, the UK, and Australia. I've been doing this through website development, SEO, Facebook, and Google ads. Recently, I've been focusing primarily on Google Ads, and getting fantastic results through maximising the effectiveness of Google's machine learning through accurate conversion tracking implementation.Conversion rate optimization, and user experience improvement are cornerstonews to effective digital marketing today.Aditionally, I have designed and implemented customised reports in Google data studio, for GMB, Facebook, and SEO campaigns. In addigtion managing projects in Assana, and only office, and writing web copy.I find the best results are achieved through good communication with my clients and analysing feedback and user behaviour information from their website users, and developing actionable strategies to set and achieve KPIs.Sales are the result of good marketing, and good marketing is about understanding customer and consumer needs and wants, and then fulfilling those needs and wants in a way, at a time, and in a place that is optimal. We can only know this through research and testing. I have developed effective ways of doing this and really do enjoy putting them into action and seeing everyone win as a result.