Bill Burns Email & Phone Number

Haddonfield, Nj, Us

Haddonfield, Nj, Us

Philadelphia, Pennsylvania, United States

In my present role, I head strategic account management for a large book of business, developing new B2B accounts while maintaining all existing key accounts KEY HIGHLIGHTS:➢ Developing the pipeline to cultivate new customers based on market research, leveraging market research and analysis, business intelligence tools, and effective relationship-building skills ➢ Prospecting customers utilizing a consultative sales approach through cold-calling and presentations➢… Show more In my present role, I head strategic account management for a large book of business, developing new B2B accounts while maintaining all existing key accounts KEY HIGHLIGHTS:➢ Developing the pipeline to cultivate new customers based on market research, leveraging market research and analysis, business intelligence tools, and effective relationship-building skills ➢ Prospecting customers utilizing a consultative sales approach through cold-calling and presentations➢ Earning the President’s Club award in month two by surpassing the overall quota and digital quota Show less

As general sales manager, I shaped and executed the strategic vision and direction for local, national, and digital sales, generating MM$ in annual advertising revenue. KEY HIGHLIGHTS:➢ Led all operational functions of WWMR, significantly increasing annual revenue by millions ➢ Headed operations, programs, inventory, pricing, customer service, sales development, and outreach ➢ Directed, coached, trained, and inspired a high-performing team of up to 18 account executives… Show more As general sales manager, I shaped and executed the strategic vision and direction for local, national, and digital sales, generating MM$ in annual advertising revenue. KEY HIGHLIGHTS:➢ Led all operational functions of WWMR, significantly increasing annual revenue by millions ➢ Headed operations, programs, inventory, pricing, customer service, sales development, and outreach ➢ Directed, coached, trained, and inspired a high-performing team of up to 18 account executives ➢ Championed a culture of innovation, accountability, and loyalty, retaining 95% of the team YOY ➢ Diversified revenue streams by selling digital assets, representing 20% of overall revenue ➢ Coordinated efforts with dozens of local direct advertisers and national advertising agencies ➢ Led the team that developed new advertising opportunities to fuel monthly sales ➢ Partnered with cross-functional teams to develop an 80/20 strategic account management system for creating key accounts and secondary accounts➢ Orchestrated the largest community-wide food drive in the country, raising $1.1M in cash and 1.7M+ pounds of food; led key aspects of the logistics planning and secured new sponsorships ➢ Organized an annual concert at a large event venue, selling sponsorships to draw audiences of 20K+➢ Recruited, interviewed, and developed 30+ new AEs throughout leadership ➢ Steered inventory management for WBEN & WMMR to enable seamless workflowsDivisions included: WBEN-FM, WMGK-FM, WMMR-FM, WXTU-FM & Digital Show less

Greater Philadelphia Area

As GM, I played an essential role in building, developing, and implementing the outside sales and inside sales support departments for a startup company, fueling steep revenue growth from <$1M to $50M+ in less than six years. KEY HIGHLIGHTS: ➢ Recruited as an original member of the media department to launch a new media division from ground zero, securing stations to market/sell products that catapulted to $50M+ in revenue ➢ Ignited a fun, synergistic culture, paving the… Show more As GM, I played an essential role in building, developing, and implementing the outside sales and inside sales support departments for a startup company, fueling steep revenue growth from <$1M to $50M+ in less than six years. KEY HIGHLIGHTS: ➢ Recruited as an original member of the media department to launch a new media division from ground zero, securing stations to market/sell products that catapulted to $50M+ in revenue ➢ Ignited a fun, synergistic culture, paving the path forward by grooming an exceptional team ➢ Assumed increasing leadership, expanding the team from 10 to 12 to 30+ account managers in 12+ cities; recruited, trained, coached, and directed a team of 30+ account managers across markets ➢ Established a first-class culture of accountability and teamwork, retaining 90% of the team YOY ➢ Identified and opened new markets leveraging market research and analysis skills, growing from 10+ markets to 20+ while expanding accounts by 25% YOY within existing markets ➢ Led strategic account development, securing lucrative contracts and personally landing a major affiliate in Philadelphia that attained $1M+ in annual advertising revenue value per year➢ Negotiated multiple other lucrative six-figure affiliate and network contracts to augment revenue ➢ Solicited TV/radio stations to monetize products and offerings, leading presentations to advertisers ➢ Acquired 100+ new advertising partners by forging strong relationships with local agency contacts ➢ Presented to decision-makers of radio/TV stations across the country to build an expansive network ➢ Promoted and sold short-form advertising products as an in-house subject matter expert Show less

Bala-Cynwyd, Pennsylvania, United States

In this capacity, I oversaw full P&L management, $8M in annual sales, strategic planning, goal-setting, and overall operations management of the Philadelphia region. KEY ACCOMPLISHMENTS: ➢ Lifted annual revenue from $6.5M to $8M through effective leadership and management, cost-reduction methods, and consistent identification of growth opportunities ➢ Inspired and led a high-performing team comprised of the general sales manager, eight sales professionals, and an on-air… Show more In this capacity, I oversaw full P&L management, $8M in annual sales, strategic planning, goal-setting, and overall operations management of the Philadelphia region. KEY ACCOMPLISHMENTS: ➢ Lifted annual revenue from $6.5M to $8M through effective leadership and management, cost-reduction methods, and consistent identification of growth opportunities ➢ Inspired and led a high-performing team comprised of the general sales manager, eight sales professionals, and an on-air programming team of 20+ ➢ Administered the market's budget and finances, including forecasting, expense control, and revenue ➢ Empowered teams by setting clear expectations and retained 99.9% YOY➢ Directed personnel resources, overseeing hiring, training, evaluations, and performance management ➢ Introduced and executed numerous cost-savings strategies, including eliminating a costly helicopter vendor contract and shifting to a fixed-wing aircraft to yield savings of 50% or $300K annually ➢ Facilitated product training across teams to drive business performance across sales channels ➢ Created compelling sales/marketing initiatives to bolster revenue ➢ Stayed attuned to industry trends and competitor activity to set a competitive market advantage Show less