Strategic Finance professional with broad analytical experience delivering business solutions to Executive, Sales and organizations. Disciplined problem-solver with proven analytical and modeling skills and a commitment to continuous improvement. Major strengths include detailed assessment of business data to determine opportunity and the ability to work cross functionally to achieve results. Expertise includes:* Executive Performance Insights * Forecasting and Annual Budgeting* Business Analysis & Modeling * Executive Reporting* Operational Efficiency * Process ImprovementMost recent position:Senior Manager, Business Analysis – Smaller Markets/Rural Areas Lead the Business Analytics Group for one of the company’s top strategic initiatives: Small Markets/Rural Areas (SMRA.) This territory covered over 90% of the US Geography and 1/3 of the US population as the key area of under-penetrated growth and opportunity. Delivered balanced performance analytics directly supporting the SVP of the group while reporting up through Corporate FP&A. Full team was offered relocation to TX in Nov 2022 as part of company- wide office consolidation strategy.• Executive Insight: Acted as Financial Partner for SVP of Initiative. Analyzed Performance, Generated Insights (stories behind the numbers,) and Presented results to both Sales and Finance Teams’ senior leadership. Partnered with SVP to uncover areas of opportunity to create strategies for long term improvement while tracking to quarterly public commitments. • Data Integrity and Reporting Platform Management: Designed, built and automated a suite of specialized SMRA PowerBI reports and acted as liaison with programmers of program proprietary database to maintain accuracy and efficiency of data flows used across the organization for SMRA. • Cross Functional Partnerships: Managed Recurring Steering Meetings with Partners owning critical components of the strategy. Supplied executive overview of progress updates to sales and finance leadership to facilitate productive steering discussions. • Market Level Analytics: Designed extensive analytics at the Market Level incorporating internal data trends, demographic and competitive insights to assess and offer action plans for improvement.• C Suite/BOD Presentation Prep: Assisted with content creation, talk track and executive preparation for recurring and ad hoc presentations delivered by SVP to the CEO and BOD.