Bill Crouch Email & Phone Number

Oversaw operating mechanisms, and processes to maximize sales performance, in collaboration with business development VPs. • Led annual sales target setting process totaling over $2B, for 20 manufacturing sites, and a team of 50 sales reps, working closely with finance, operations, and sales leadership teams (for Revenue and Sales).• Collaborated with 4 selling teams, across 12 manufacturing sites and 6 countries, to achieve over $1.4B in total wins, 60% YoY, for Pharma Product Delivery division.• Supported VP of Sales in preparing monthly reviews with executive leadership team, and quarterly business reviews with customers and manufacturing sites.• Performed territory analytics, using external market data and internal data, to maximize coverage, win rates, and overall sales efficiencies.• Organized monthly sales funnel reviews with business development teams to drive accuracy of opportunities and assist in deal closure.• Salesforce SME, for Pharma Product Delivery teams, provided key reporting, training, problem-solving, and data validation.• Implemented Excel, Power BI, and Salesforce.com dashboards, with sales teams, to increase visibility to key metrics, understand individual performance, and propel accuracy of data.

Menominee Falls, Wisconsin, United States

Analyzed and developed global pricing and discounting programs to maximize revenue for all branded product lines. Achieved a 12% increase in margin realization on 6 different products.• Leveraged internal operational and external consumption data to create analyses, reports, and results-oriented feedback, for 10 product lines.• Developed pricing recommendations, for proposed prices and overall impact, based on analysis of product volume, margin, and competitiveness. Presented recommendations to Pricing Management and key cross-functional partners.• Provided analytical support to brand marketing and Pricing Management teams, regarding pricing guidelines for products, by brand and region. Communicated with Field Sales on specific pricing and promotion decisions.

Greater Milwaukee Area

- Responsible for leading the commercial decision process for pricing in the Carolinas, Chicago, and Gateway Regions for Diagnostic Imaging equipment. I also do all Government pricing for our Imaging business.-Work closely with the Region Product Marketing Directors and their staff, the Imaging Zone/Region Managers and the Modality Product Sales Specialists to develop winning solutions that meet customer’s needs and drives profitable growth and share

Wauwatosa, Wi

- Managed day to day variable compensation support for the Service Sales and Service Operations organizations across the US. - Trained and acted as the primary point of contact for field teams in understanding compensation plans, calculations, exceptions, data management and analysis.- Collaborated with Finance, HR, and other key stakeholders in providing analytical and audit support as needed.

Greater Milwaukee Area

-Responsible for driving the overall execution of Order to Remittance processes (order entry, order returns, changes, etc.) for assigned products across multiple LCS regions.-Mentored new Order Management Specialists on all duties and procedures of the role to increase efficiency while remaining compliant-Trained and supported newly hired Project Managers and Sales team members on order management processes to streamline best practices and simplify their tasks-Collaborated with IT program leaders to provide testing of future enhancements to global production software platforms

Master Of Business Administration (Mba), Finance

Bachelor Of Science - Bs, Finance