Bill Dinardo

Bill Dinardo Email and Phone Number

Senior Digital Product Optimization Strategist @ Capital One
mclean, virginia, united states
Bill Dinardo's Location
Newark, Delaware, United States, United States
About Bill Dinardo

With over 15 years of experience navigating the dynamic landscape of online marketing and product optimization, I specialize in blending creativity and analytics to address diverse challenges. My expertise lies in multivariate testing, personalized experiences, analytics, branding, e-marketing, project management, and strategic marketing execution. I find great fulfillment in fostering partnerships with stakeholders, leading brainstorming sessions, and delivering insightful presentations to drive informed strategic decisions in digital product optimization.

Bill Dinardo's Current Company Details
Capital One

Capital One

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Senior Digital Product Optimization Strategist
mclean, virginia, united states
Website:
capitalone.com
Employees:
55043
Bill Dinardo Work Experience Details
  • Capital One
    Manager Of Marketing Experimentation
    Capital One Jun 2024 - Present
  • Thermo Fisher Scientific
    Sr. Manager Of Multivariate Testing And Optimization
    Thermo Fisher Scientific Jun 2022 - Mar 2024
    I led the development of multivariate testing programs for ThermoFisher.com and FisherSci.com, working closely with cross-functional teams to establish workflows and align testing with business goals. Managing a team, I maintained the testing roadmap, developed training modules, and produced summary documents integrating testing and research findings for continuous improvement.
  • Qurate Retail Group
    Manager Of Testing & Optimization
    Qurate Retail Group Jul 2018 - Jun 2022
    West Chester, Pa
    Guided a global team for conversion optimization and enhanced customer experience, managing multivariate tests for QVC US, Global Business, and HSN brand. Collaborated with Finance and Analytics for impact measurement, engaged Marketing and E-commerce teams for test translation, facilitated onboarding of new team members, and analyzed customer behavior data for optimization opportunities.
  • Under Armour
    Manager Of Digital Testing And Personalization
    Under Armour May 2017 - Jun 2018
    Baltimore, Maryland
    Coordinated cross-functional teams to execute multivariate tests, enhancing user experience and driving conversions. Led comprehensive testing roadmap, integrating personalization strategies for targeted customer segments, and managed streamlined workflow. Collaborated with stakeholders to design tests, managed large-scale redesign testing, and implemented Adobe Target platform for streamlined testing and personalization.
  • L.L.Bean
    Marketing Analyst- International E-Commerce
    L.L.Bean Sep 2016 - May 2017
    Portland, Maine Area
    Developed and executed end-to-end strategy for International website, aligning content plans with digital vision to enhance customer experience. Managed agile production of web enhancements, established processes with cross-functional teams for feature integration, and implemented data-driven product page recommendations.
  • L.L.Bean
    E-Commerce Testing Analyst
    L.L.Bean Jan 2015 - Sep 2016
    Freeport, Me
    Empowered organization through data analytics, optimizing investments and customer experience. Cultivated strategic partnerships for site growth, managed testing pipeline for traffic enhancement, and led test plan development for major user experience redesigns.
  • Farmers Insurance
    A/B Testing Lead
    Farmers Insurance Aug 2013 - Dec 2014
    Wilmington, Delaware
    Designed and executed A/B, multivariate, and online tests to drive revenue and improve user experience. Collaborated with digital teams for test hypothesis development, communicated findings to leadership, and conducted user research to inform deployments.
  • Capital One
    Funnel Optimization Analyst
    Capital One Apr 2011 - Aug 2013
    Wilmington, Delaware
  • Ing Direct
    Sales Development Analyst And Representative
    Ing Direct Sep 2009 - Apr 2011
    Wilmington, Delaware

Bill Dinardo Education Details

Frequently Asked Questions about Bill Dinardo

What company does Bill Dinardo work for?

Bill Dinardo works for Capital One

What is Bill Dinardo's role at the current company?

Bill Dinardo's current role is Senior Digital Product Optimization Strategist.

What schools did Bill Dinardo attend?

Bill Dinardo attended University Of Delaware.

Who are Bill Dinardo's colleagues?

Bill Dinardo's colleagues are Hershey Estilar, Abiola Oke, Pmp, Christian Macarthur, Leah Enowitz, Ana Maria Fernandez, Andrea Gunn, Tharun Kumar.

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