With over 25 years of Consumer Packaged Goods Brand Management experience, covering Nestle / P&G / Coca-Cola, I have led talented cross-functional teams & individuals to seize untapped business opportunities and challenges. I have thoroughly enjoyed my diverse multinational experiences within the United States & Africa. These have given me a broad perspective of diverse consumers, colleagues, and business environments at the Manager, Director, and VP-Level Executive positions.I have managed multi-national teams of up to 35 associates, delivered upwards of $4B+ in Retail Sales for my Franchise partners, and overseen over $20MM+ in Marketing budgets across 34 countries. I have experienced and been successful in a diverse set of end-2-end Brand Management & Franchise Development/Consulting/Management tools. Experience includes:Revenue Growth Management | Multi-Category & Multi-National Portfolio Strategy | Qualitative & Quantitative Research Analysis | African-American & Hispanic Marketing | Visual Identity, Brand Architecture & Positioning Standards Development | Omni-Media & Digital Communication Campaign Creation | Agency Management & Development | Short & Long-Term Product/Packaging Innovation | Shopper & Customer-Customized Marketing Solutions.Specialties: Food & Beverage Consumer or Retail, Consumer Products, Franchise Leadership
Listed skills include Brand Management, Customer Insight, Integrated Marketing, Strategy, and 46 others.
