Bill Kellner Email & Phone Number

Streetsboro, Ohio, United States

Valley City, Ohio, United States

Valley City, Oh

I am a product manager for MTD's Post Sale Support division. I am responsible for accessories and attachments for walk behind products and snow throwers, spark plugs, oils, chain saws, string trimmers and various packaged parts. I support MTD brands, including Cub Cadet, Troy-bilt, along with Craftsman, DeWALT and various private label brands.

Valley City Oh

MTD Products is a worldwide leader of outdoor power equipment for both residential and commercial markets. Position involved part sales, technical solutions, assisting Cub Cadet Dealers and supporting retail partners.

Canton, Ohio Area

Coordinate marketing sub-contractors Provide service to sales managers on their marketing plans.Carry out direct mail, email, trade shows, space advertising campaigns, presentations, videos, collateral materialContribute to the creation of website copy, photos, videos, new literature, new press releases, career section and manage any additional pages and related contentAdministration of website updates, changes, expansion to include new copy, new features, and incorporating recommendations of SEO/PPCTrack website leads and report results on leads generated on monthly dashboardRecord and track projects in Liquid Planner and maintain the “by when” while providing early warning of scheduling conflicts and delays.Carry tasks with multiple milestones and deadlines for outcomes set by manager, while creating a personal plan as needed.Monthly reporting and maintain history of budget expenseProtect the brand image on all marketing and business materials.Outsource marketing function work to vendors, such as video, printing, SEO, website programmer, trade shows.

Cleveland, Oh

• Directed the launch of the company’s first web site • Development of company logo and branding strategy• Reviewed supply chain system, leading to company savings and increased customer satisfaction.• Investigated new revenue streams

Grand Blanc Mi

• Accountable for the accessory product development on all Small Car, Cross Over and Global Programs which included Pontiac Vibe / Saturn Vue / Buick Enclave / Saab 9-5 / Chevy Malibu / GMC Acadia and Chevy Camaro.• Conducted consumer market research clinics and studies for current and concept vehicle accessories, including a GM / Toyota joint venture.• Guided accessory products from “cradle to grave,” Starting with the design, build, price, forecast, and sales with international joint venture teams. Stage gate process.• Monitored monthly sales to determine strategies for corrective actions as needed.• Performed market research and consumer clinics to gain competitive knowledge and volume forecast background.• Contributed to advance program teams to include vehicle accessory programs in vehicle designs during the advance vehicle development process.• Organized accessory design presentations for Chevrolet, Buick, Pontiac, SAAB and GMC brand teams.

Grand Blanc Mi

• Represented Marketing on Global Battery Product Development Teams.• Helped lead product line from $7mln loss to $19 mln profit by analyzing SKU lineup, revising pricing, adding products in growth segments and negotiating with suppliers during a three-year period.• Formulated pricing and volume forecasts.• Co-lead quality programs that resulted in declining warranty rates.• Won 2004 “Best of the Best All-Star Award” for the successful launch of a new ACDelco product.• Steered annual quality studies that provided content for advertising and important product failure information for manufactures.• Supported retail group by providing analysis and insight for Wal-Mart, Kmart, and other retail customers.• Informed field sales of product line information, sales material and promotions through product bulletins, presentations at regional sales meetings and conference calls.• Hosted regular meetings with field sales and ACDelco distributors to gather market data, listen to feedback on promotions and to determine areas of product line improvement.• Composed product bulletins, content for both the web site, and for sales material (brochures, sales sheets, etc.)• Collaborated with Purchasing group to set target acquisition prices during a massive bidding of GM global battery business ($500 million)

Grand Blanc Mi

• Created Product Bulletins for GM Dealers.• Analyzed SKU pricing and presented findings to senior management

Pontiac Mi

• Directed and analyzed patient satisfaction reports.• Represented hospital in various community and state organizations.• Persuaded other departments assist the first ever laparoscopic surgery broadcasted live on the internet, which lead to positive coverage by the Wall Street Journal.

Bachelor Of Arts In Communications, Advertising

Certificate, Project Management

Masters, Business Administration

Bachelor Of Business Administration, Marketing