Bill Korduplewski Email & Phone Number

STARCOM WORLDWIDE - Perform planning, negotiation and purchase of media for national and local clients including Novartis, Lionsgate, Red Bull, Electronic Arts, think! Protein Bar, StubHub, Dropbox, Olive Garden, Universal Orlando Resort, Del Monte Foods, Big Heart Pet Brands, Walt Disney Studios, Allstate Insurance, Bank of America and The Altria Group.•Experienced in National Broadcast, Cable, Syndication and Hispanic negotiations and buying.•Ensured commitments were met and cancellation options were exercised within stringent option dates by tracking upfront spending through complicated Excel spreadsheets.•Guaranteed best possible pricing for multiple client divisions by negotiating corporate deals with major publishing companies and individual magazine titles.•Achieved greater media exposure by negotiating improved pricing and added value through researching industry trends and marketplace conditions, diligently analyzing proposals and identifying alternate solutions.•Generated higher discounts and bonus space by ensuring all spending is coordinated and rolled up from multiple media plans and client divisions.•Monitored deals to ensure vendor guarantees were met including rating points/impressions and rate base circulation audits through Nielsen and the ABC.•Received the best possible deals for clients by building strong vendor relationships.•Impressed clients and planning teams and built strong, trusted relationships by delivering on urgent requests under tight deadlines as well as direct oral and written communications.Specialties: Highly productive, dedicated, detail-oriented and organized with extensive experience in planning, negotiating and executing the purchase media. Particularly good at multi-tasking, prioritizing and meeting tight deadlines. Thrives when working with numbers and systems, measuring performance, problem solving and decision making. Reputation for building strong relationships. Known to lead by example and for assisting/supporting others.

Listed skills include Media Buying, Media Planning, Integrated Marketing, Advertising, and 14 others.