Working with CEO to increase sales across 4 retail locations in and around Madison, WI

Working with Hortonworks Inc. partnership program and consulting with multiple companies in Madison, WI to expand their digital experience to attract, engage and retain customers.

AirDeck - Personalization with the power of your voice. With AirDeck's narrated presentations, users can guide viewers to a clear understanding of content and value. Users can share presentations with any audience on multiple platforms, quickly and easily. Benefits include more engaging presentations, fewer unnecessary meetings, valuable viewer insights with document tracking, voice personalization at scale and on-demand access with no attachments needed.airdeck.co

As WJS Digital Consulting, working with Customer Sucess Team focused on driving successful implementations and professional services of Hearsay Social's enterprise social business/sales platform. * Consult clients to strategically grow their digital marketing programs and measure ROI * Consult clients on how to use Hearsay Social platform with their agents to become trusted omni channel advisors. Develop strategies to: - Offer consistent experiences where their customers spend most of their time - Assist agents to sell in the manner of how their customers want to buy - Leverage big data and predictive insights to help agents increase productivity and foster highly personalized communications with their customers

Responsible for educating and begin transforming company processes and culture from a multi-channel approach to an omni-channel approach of engaging with customers: from the company view of an inside-out perspective to a customer centric perspective of an outside-in view• Move from multi-channel integration strategies which focuses on the individual transaction and transferring the data and context of that transaction to the next stage or channel to an omni-channel approach which considers the entire stream of interactions while keeping all channel movements transparent to the customer• Move from trying to improve individual transaction efficiency and reduce the channel cost to understanding how all channel interactions impact customer perceptions and engagement. Make improvements as a whole to improve overall customers experience and its positive implications for retention and profit.• Develop strategy for company to deliver a consistent and personalized experience through a seemingly single channel regardless of customer entry points. Each customer contact builds on their previous interactions allowing them to access all company information and products. Build the customer relationship through both digital and human interactions

Responsible for driving overall digital marketing efforts to meet business growth, satisfaction and retention objectives. Lead digital team to drive traffic to www.amfam.com and accelerate revenue growth via ecommerce acquisition channels including SEO, paid media, display, paid social, affiliate marketing and retention channels including CRM, email and loyalty programs. Also responsible for developing and implementing a social media strategy that creates innovative social opportunities for brand awareness and consumer/customer engagement for both internal employees and sales force. Responsible for defining and delivering a best-in-class social channel that drives the company’s brand promise and creates unique, authentic and memorable connections with customers across all social platforms.

Responsible for the strategic vision and implementation of the agent and staff technology infrastructure including network, hardware, software, training and support in over 3500 locations. • Lead the development, training, rollout and support for agents and agency staff of all of their sales and retention software. Over 9,000 user base.• Lead the implementation, training, rollout and support of all agent hardware required to efficiently manage their business operation. Included were local servers, desktops, laptops, printers, tablets and internet connection• Accountable for the assessment of 3rd party solutions from buy vs build perspective and manage vendor relations.

Responsible for the day to day operations, application support, maintenance plans, service level agreements and design, development and implementations strategies to meet organizational goals for all claim processing

Develop, implement, enhance and support auto and homeowner mainframe policy processing systems. Also responsible for the development of a new Personal Lines Expert Underwriting and Policy Processing system.

Responsible for identifying current and future state business presses for Personal Lines and creating/validating detailed functional specifications for system enhancements and future replacement of processing system

Responsible for personal lines underwriting results for American Family agents in Northern Wisconsin

Manage portfolio of residential and commercial real estate held in Trust with First Wisconsin Bank.

Responsible for underwriting results for high risk auto insurance for American Family agents in Milwaukee, WI