Innovative Emmy-winning news executive, content creator and strategist with a knack for launching and leading new ventures and recruiting top editorial and production talent. Have built teams, overseen and produced distinctive high-profile video and audio journalism from short-form to documentary for broadcast and digital platforms at a series of major media companies. Have directed top network talent, given notes to Oscar-winning documentarians, and garnered multiple Emmys and a long list of other major awards as a producer and an executive. Have worked extensively with sales, marketing, product and audience development teams to engineer growth and drive revenue. Mission-driven, nimble, adaptive and always looking to experiment and try new things.
Bill Smee Media Strategies
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PresidentBill Smee Media Strategies Dec 2016 - PresentWashington D.C. Metro AreaAdvise publishers and content creators on editorial strategy, talent recruitment, video and podcasting format development, live events, AI, and emerging opportunities in a rapidly evolving media landscape. Oversee, develop, and produce video and audio tailored for all platforms, from short-form on social media to long-form on OTT and TV. Clients include: *HuffPost: Developed feature strategy and produced series pilots for OTT and other platforms; sharpened editorial voice and look of short-form topical videos; evaluated production staff and spearheaded recruitment and hiring.*Mashable: Oversaw rollout of VR video series and related content; coordinated production of three 90-minute live shows produced in partnership with Twitter at 2017 SXSW festival.*Slate.com: Executive produced new series for Facebook Watch initiative.*The Conversation: Strategic consulting on podcasting, video and live events.*Audacy: Strategic consulting on news radio, podcasting and digital.*WAMU: Developed pilot for local news program/podcast.*AARP Studios: Show runner at JWM Productions for pilot/series for YouTube.*Partnership for a Healthier America: EP on "explainer" videos about organization.*American University School of Public Affairs: EP on profile video and series of explainers.*New America: Strategic consulting on video production and events.*Leukemia & Lymphoma Society: EP on advocacy video.
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Vice President Of NewsAudacy, Inc. Aug 2020 - Feb 2024Washington, Dc*Set strategy and oversaw all news content and operations for Audacy's network of 25 local news brands, including linear audio, podcast and on-demand audio, written editorial and video news content for all platforms*Advised C-suite on news transformation efforts, including investments and hiring in local newsrooms, integration of broadcast and digital teams, and shared newsgathering across company network*Led development, production and distribution of new slate of original podcasts *Set and implemented AI policy and protocols for news division*Collaborated with the digital product team on design for news products and worked with marketing, research, and analytics departments to support the company’s local news mission*Partnered with revenue leadership on the development of programs, features, and sponsorship opportunities, and new revenue streams -
Video Strategy ConsultantHuffpost May 2017 - Aug 2017Washington D.C. Metro Area -
Special Projects ConsultantMashable Dec 2016 - Mar 2017 -
Head Of Digital VideoNbc News Sep 2013 - Dec 2016Launched, built and led new team to produce original video for all digital platforms. Conceived of content strategy and presided over editorial development and production of distinctive series and topical daily segments for NBC News and TODAY in areas ranging from breaking news to politics to lifestyle and pop culture. Recruited and developed digital-first producers and on-camera talent for formats ranging from social-optimized shorts to animated explainers to hosted series to documentary. Engineered collaboration with NBC News anchors, reporters and producers around the globe. Worked closely with sales and strategic content teams to optimize sponsorship opportunities; original video content generated millions of dollars in annual revenue from sales. Oversaw massive expansion of video distribution on Facebook, YouTube, OTT, as well as syndication through partnerships. Spearheaded pilot production of 360 and vertical video formats. Regular participant in industry panels. -
Executive ProducerSlate Magazine Jun 2007 - Sep 2013Developed and launched Slate’s award-winning online video site. Oversaw operations, editorial development and production of daily video content. Led efforts to pioneer new narrative formats and visual styles. Recruited and hired production and on-screen talent. Created video segments and series with Slate’s writers and contributors and helped guide first wave of podcasts. Worked with publisher, sales team and head of business development to create partnerships and explore new distribution, sponsorship and revenue opportunities. Earned multiple industry honors, including Online News Association Best Video, National Magazine Awards Finalist and Emmy nomination. Successfully pitched and programmed a custom YouTube channel funded by Google/YouTube. -
Vp Production & Development, Discovery Times ChannelDiscovery & The New York Times Sep 2002 - Jun 2007Number two network executive in charge of all original programming content. Close consultation with GM on strategic planning and shaping of network mission. Lead editorial liaison to NY Times, working closely with masthead and other senior management. Recruited and hired network production and development team. Regularly articulated network vision on industry panels and at forums, markets and international film festivals. Created editorial standards and practices for network. Commissioned and executive-produced scores of documentaries and numerous non-fiction series. Oversaw production teams from around the world, including Oscar-winning documentary filmmakers and Pulitzer Prize-winning reporters. Garnered dozens of awards, including Emmys, National Headliners, Overseas Press Club and duPont Columbia.
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Senior Supervising Producer, Cnn PresentsCnn Jan 2000 - Sep 2002Second-in-command of highly decorated 40-person documentary unit. Supervised editorial content on weekly hour-long program dedicated to enterprise journalism and topical news documentary. Managed rapid deployment teams on breaking news specials. Led unit to four Emmys (out of seven nominations) in 2001. -
Supervising Producer/Manager Dc Office, Cnn & TimeCnn Dec 1996 - Jan 2000Washington, District Of Columbia, United StatesExecutive in charge of 20-person Washington-based unit of weekly magazine program. Core commissioning story editor. Senior editorial liaison to TIME magazine. Produced high-profile magazine reports, working with senior network on-air talent, including Bernard Shaw, Judy Woodruff and Christiane Amanpour. -
Producer- Cnn Special AssignmentCnn Dec 1989 - Dec 1996Researched, reported, wrote and produced more than 50 enterprise magazine and documentary reports. Extensive field-work and travel with special expertise in investigative reporting and politics. Lead contributor on rapid-turn-around specials on breaking news, including the 1991 Gulf War, Oklahoma City Bombing, Columbine School Shooting and the trial of O.J. Simpson. -
Producer, Headline NewsCnn Jun 1987 - Dec 1989Atlanta, Georgia, United StatesProduced two live 30-minute newscasts daily. Designed line-ups of national and international stories, assigned stories to writing teams, copy-edited scripts under intense deadline pressure, supervised technical staff in control room. Regular in-house package writer/producer for special events, including 1988 Presidential campaign and debates.
Bill Smee Education Details
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English
Frequently Asked Questions about Bill Smee
What company does Bill Smee work for?
Bill Smee works for Bill Smee Media Strategies
What is Bill Smee's role at the current company?
Bill Smee's current role is Mission-Driven Media Executive | Content Strategist & Creator.
What schools did Bill Smee attend?
Bill Smee attended Yale University.
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