Bill Smith Email & Phone Number

Denver, Colorado, United States

Lead an internal and agency team tasked with driving the mission of UCHealth through strategic sports and entertainment partnerships.

Denver, CO

• Lead strategy and ROI objectives for an extensive portfolio of sports and entertainment partnerships including but not limited to the Colorado Rockies, Colorado Avalanche, Denver Nuggets, Denver Broncos, NCAA.
• Collaborate with creative, advertising, communications, digital, consumer marketing, clinical, agency and executive teams to bring unique omnichannel partnership marketing campaigns to life.
• Deliver results based on comprehensive key performance indicators such as brand recall, favorability and preference, earned media coverage, digital and social media engagement, lead generation and revenue growth.
• Prioritize innovation, growth and risk-taking to elevate the UCHealth brand and contribute to the community it serves.

Seattle, WA

• Managed relationship and execution of 20+ sponsors including CenturyLink (stadium naming rights), Virginia Mason (training facility naming rights), Delta Air Lines, Coca Cola, Microsoft, Boeing and Washington’s Lottery.
• Assisted with new business and renewal negotiations which have resulted in record revenue in 2013, 2014 and 2015 marking 52% overall growth in that time.
• Built and maintained multi-million dollar partnership budgets including in-kind assets and activation resources.
• Supervised all in-game partner creative content including digital sign positions, videoboard features and concourse monitors.

Chicago, IL

• Worked with multiple clients to create and develop strategic marketing activation plans based on goals and budget, then implemented comprehensive activation programs.
• Managed day-to-day planning and execution of entire Cuties event sponsorship portfolio including regional youth soccer organizations, multiple Cactus League MLB Spring Training facilities, Georgia Marathon, Killington.
• Served as the direct contact for NRG properties including the New York Giants, New York Jets, Houston Rockets, Corpus Christi Hooks and select stand-alone events.

• Charged with increasing brand loyalty among elite teen and tween athletes participating in sponsored events including but not limited to the Gatorade Summer Camp program.

Targeted season and group tickets sales prospects to utilize Major League Soccer as a unique entertainment option in the Chicagoland area.

Prospected sales leads and set appointments for premium seating in what is now AT&T Stadium.

Assisted media relations staff with game-day statistics, news stories, media guides and record-keeping for over 25 NCAA sports.

Assisted in a variety of projects with the premium sales and marketing team at Ford Field in Detroit, Michigan. Included publications, prospecting sales leads, major event planning, and numerous other projects.